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AUCTION
Soler & Llach
/
VINTAGE POSTERS AUCTION -SUBASTA DE CARTELES DE EPOCA
VINTAGE POSTERS AUCTION -SUBASTA DE CARTELES DE EPOCA
Auction Currency
EUR
Auction Location
Spain
Auction Details
<b>WHEN ADVERTISING WAS ART</b>
<p>Throughout history, all cultures have given form to their customs and ideas, personified in inexpensive objects of daily use, and today they are on view as works of art in museums. Some posters are a prime example of this, in that their original value was virtually nil, and indeed they were items intended for a passive form of consumption, namely, for posting in public places.
<p>More than any other art form, poster art, referred to as “cartelismo” in Spanish, embodies the twin features of exerting an influence on society while at the same time being a reflection of that society. In other words, it acted both as a social cathartic and, cocomitanly, as an aesthetic expression of society. For that reason, looking back over a century, the full expanse of poster art provides an original iconographic narrative of our culture. The influence of illustrations by Penagos in Madrid society from 1915 to 1935 is a clear instance of this interaction. In addition, posters were used to foment trade, promote competing businesses, and, in the beginning, announce leisure and entertainment activities.
<p>It is important to realize that posters had the advantage of being one of the first mass media and enjoyed their heyday in a society that was at a far remove from the saturation of adversiting messages and of myriad messages current in today’s society in general. Furthermore, given the high illiteracy rate in Spain (45% in 1936) posters exerted considerable sway over the people, as an object of curiosity, affording posters a further advantage over other media.
<p>Their influence grew stedilly until World War I, but in the 1920s and 1930s this medium first began to be complemented by, and in the 1940s even superseded by, the arrival of other, more direct media, such as radio, cinema, later television, and, in recent time, computing, digitization, and, toward the end of twentieth century, the Internet. Lithograph posters were an important link in the chain between the development of communications and the customs informing our civilization.
<p>The exponential growth in communications at the end of the twentieh century is the main factor accounting for the homogenization of the material culture surrounding the consumer society. The concentration of industry is another factor along those same lines, resulting in the worldwide unification of a growing number of commercial messages. The posters reproduced in these pages are representative of a time before those changes had begun, and the target of the messages was often limited and regional in scope.
<p>Commercial and political poster art in the nineteenth century had a well-defined theoretical basis for accomplishing its goals. Artist knew that the force and power of posters lay in their ability to get a message across instantaneously, and there was a clear and obvious intent to surprise and be remembered almost without being read. In short, the point was either to persuade the public and motivate in to buy a product or to guide people towards a political viewpoint.
2002 Jun 13
08:00
UTC-8 : PST/AKDT
COMPLETED
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101 -
Woman of the 19th Century, Milan, Reverie
Soler & Llach
REVERIE, (CON PUBLICIDAD DE CARLO BELLONI, MILAN). 1898. 47x35,5cm. Litografía. B+. Pequeños agujeros en la parte superior e inferior. In...
Bidding Has Concluded
Estimate : 6,000.00 - 7,800.00
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102 -
Vintage carpets and curtains, Barcelona, Spain
Soler & Llach
ANTIGUA CASA FRANCH. 1899. 87,5x64cm. (34,5x25in.). Litografía. A-. Entelado. Realizado por DE RIQUER, A.
Bidding Has Concluded
Estimate : 2,200.00 - 2,860.00
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103 -
Vintage tablets for cough, Barcelona, Spain
Soler & Llach
PASTILLAS MORELLO. 1899. 37x25cm. (14,5x10in.). Litografía. A-. Realizado por DE RIQUER, A.
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Estimate : 1,000.00 - 1,300.00
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104 -
Yearn for poetry, vintage poster, 1901, Spain
Soler & Llach
ANYORANSES. 1901. 54x17,5cm. (21,5x7in.). Litografía. A-. Entelado. Realizado por DE RIQUER, A.
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Estimate : 1,000.00 - 1,300.00
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105 -
Vintage pharmaceutical products, Barcelona, Spain
Soler & Llach
OVO LECITINA. (1900 CA.). 57x40cm. (22,5x16in.). Litografía. B. Diversas restauraciones marginales. Entelado. Realizado por DE RIQUER, A.
Bidding Has Concluded
Estimate : 1,350.00 - 1,755.00
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106 -
Vintage cotton fabric, Barcelona, Spain
Soler & Llach
FABRICA DE TEJIDOS DE ALGODON DE MERCE Y SALA, MOYA. (1900 CA.). 46,5x30cm. (18,5x12in.). Litografía. A.
Bidding Has Concluded
Estimate : 275.00 - 357.50
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107 -
Vintage itinerary of railways, Spain
Soler & Llach
GUIA M. ERASO. (1900 CA.). 49x34,5cm. (19,5x13,5in.). Litografía. B+. Entelado.
Bidding Has Concluded
Estimate : 900.00 - 1,170.00
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108 -
Vintage pharmaceutical products, Spain
Soler & Llach
ESPINAR, GLICEROFOSFATO DE CAL. (1900 CA.). 43x34cm. (17x13,5in.). Litografía. A. Troquelado.
Bidding Has Concluded
Estimate : 200.00 - 260.00
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109 -
Steam ships and transatlantics La France
Soler & Llach
VAPORES CORREO TRANSATLANTICOS "LA FRANCE". (1875 CA.). 73x53cm. (29x21in.). Tipografía. A-. Entelado.
Bidding Has Concluded
Estimate : 600.00 - 780.00
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110 -
Transatlantic trips, Spanish company
Soler & Llach
COMPAÑIA TRANSATLANTICA ESPAÑOLA. (1920 CA.). 61,5x38cm. (24x15in.). Litografía. A-. Entelado. Impreso en Puerto Rico.
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Estimate : 425.00 - 552.50
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111 -
Vintage accounting manuals for handling business
Soler & Llach
DOCUMENTOS MERCANTILES. MANUALES SOLER. (1900 CA.). 66x47cm. (26x18,5in.). Litografía. A. Realizado por ESPINOS, J.
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Estimate : 550.00 - 715.00
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112 -
Vintage manuals for extracting water, Spain
Soler & Llach
POZOS ARTESIANOS. MANUALES SOLER. (1900 CA.). 66x47cm. (26x18,5in.). Litografía. A. Realizado por ESPINOS, J.
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Estimate : 450.00 - 585.00
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113 -
Vintage manual for literature and arts
Soler & Llach
LITERATURA Y ARTES. MANUALES SOLER. (1900 CA.). 66x47cm. (26x18,5in.). Litografía. A. Realizado por ESPINOS, J.
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Estimate : 550.00 - 715.00
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114 -
Vintage manual for naturalists, Spain
Soler & Llach
NATURALISTA. MANUALES SOLER. (1900 CA.). 66x47cm. (26x18,5in.). Litografía. A-. Realizado por ESPINOS, J.
Bidding Has Concluded
Estimate : 600.00 - 780.00
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115 -
Vintage fabric of soaps, Spain
Soler & Llach
M. FUSTER, FABRICACION DE SILICATOS. (1905 CA.). 47x120cm. (18,5x47in.). Litografía. A-. Entelado. Realizado por CASAS, R.
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Estimate : 2,000.00 - 2,600.00
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116 -
Shops of graphic arts, Madrid
Soler & Llach
ESTABLECIMIENTOS DE ARTES GRAFICAS JULIAN PALACIOS. 1905. 50x32cm. Litografía. B-. Erosiones diversas, alguna mancha. Sobre cartón. Realiz...
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Estimate : 1,500.00 - 1,950.00
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117 -
Lithographic workshops, Barcelona, Spain
Soler & Llach
BARRAL HERMANOS. TALLERES LITOGRAFICOS. 1905. 63,5x48,5cm. (25x19in.). Litografía. B-. Diversas roturas perifericas y en la parte superior dere...
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Estimate : 1,000.00 - 1,300.00
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118 -
Vintage articles for fun and parties, Spain
Soler & Llach
LANZA SERPENTINA YMBERT. (1910 CA.). 43x64cm. (17x25in.). A-. Manchitas de cinta adhesiva en los márgenes. Enmarcado. Realizado por UTRILLO, A.
Bidding Has Concluded
Estimate : 500.00 - 650.00
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119 -
Special vintage salts made in Spain
Soler & Llach
SALES DEL PILAR. (1910 CA.). 68x46,5cm. (27x18,5in.). Litografía. A-. Entelado. Realizado por VAZQUEZ, C.
Bidding Has Concluded
Estimate : 600.00 - 780.00
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120 -
Crystal, glass, and artistic items, Spain
Soler & Llach
J.M. BOADA, BARCELONA. (1910 CA.). 64x47cm. (25x18in.). Litografía. A-. Entelado. Realizado por GUAL, A.
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Estimate : 1,400.00 - 1,820.00
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121 -
Ladies´fashion caprice, Spain
Soler & Llach
EL CAPRICHO DE LAS DAMAS, MADRID. (1910 CA.). 74,5x120cm. (29x47in.). Litografía. B. Algunos desgarros y faltas de papel en los márgenes. ...
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Estimate : 670.00 - 871.00
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122 -
Vintage products for shiny shoes, Spain
Soler & Llach
ECLA. (1910 CA.). 78x118cm. (30,5x46,5in.). Litografía. A-. Entelado.
Bidding Has Concluded
Estimate : 650.00 - 845.00
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123 -
Commerce on fabrics, and vintage hardware
Soler & Llach
NARCISO MACHINANDIARENA AOIZ (NAVARRA). (1910 CA.). 43x62cm. (17x24,5in.). Litografía. A-. Entelado.
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Estimate : 250.00 - 325.00
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124 -
Fabric of knit confections, Barcelona, Spain
Soler & Llach
GENEROS DE PUNTO MARTINEZ Y CIA, BARCELONA. (1910 CA.). 58x42cm. (23x16,5in.). Litografía. A-. Entelado. Realizado por UTRILLO, A.
Bidding Has Concluded
Estimate : 600.00 - 780.00
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125 -
Vintage almanac of a Barcelona town, Gracia
Soler & Llach
LA CAMPANA DE GRACIA, BARCELONA. 1915. 83x59cm. (33x23in.). Litografía. A-. Entelado. Realizado por MESTRES, A y PICAROL.
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Estimate : 450.00 - 585.00
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126 -
Nestle, vintage product for kids, Farina
Soler & Llach
FARINE LACTÉE NESTLÉ. (1900 CA.). 100x64cm. (39,5x25in.). Litografía. B+. Entelado.
Bidding Has Concluded
Estimate : 450.00 - 585.00
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127 -
Old health resort in Spain, San Sebastian
Soler & Llach
BALNEARIO SAN SEBASTIAN. (1920 CA.). 70x50cm. (28x20in.). Litografía. A-.
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Estimate : 350.00 - 455.00
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128 -
Codfish liver oil emulsion, vintage formula
Soler & Llach
EMULSION DE SCOTT DE ACEITE PURO DE HIGADO DE BACALAO. (1920 CA.). 107x71cm. (42x28in.). Litografía. A-. Entelado.
Bidding Has Concluded
Estimate : 500.00 - 650.00
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129 -
Valencia regional charity of La Havana, Spain
Soler & Llach
BENEFICENCIA REGIONAL VALENCIANA DE LA HABANA (DIPLOMA SOBRE SEDA). (1925 CA.). 48x39,5cm. (19x15,5in.). Litografía. A. Realizado por BALLESTER...
Bidding Has Concluded
Estimate : 350.00 - 455.00
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130 -
Lafayette galleries in Paris, France
Soler & Llach
GALERIES LAFAYETTE, PARIS. 1920. 160x120cm. (63x47in.). Litografía. B+. Entelado. Realizado por DOMERGUE, J.G.
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Estimate : 1,700.00 - 2,210.00
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131 -
Old health resort in Valencia, Spain
Soler & Llach
LAS ARENAS BALNEARIO PISCINA LUMINOSA. (1930 CA.). 100x70cm. (40x27in.). Litografía. A-. Entelado. Realizado por RENAU.
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Estimate : 1,200.00 - 1,560.00
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132 -
Vintage promotion of Spanish fruits
Soler & Llach
COMED FRUTA ESPAÑOLA. (1930 CA.). 100x70cm. (40x27in.). Litografía. A-. Entelado. Realizado por PENAGOS.
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Estimate : 1,500.00 - 1,950.00
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133 -
Vintage promotion of Spanish fruits
Soler & Llach
FRUTAS DE ESPAÑA. (1930 CA.). 100x70cm. (40x27in.). Litografía. A-. Entelado. Realizado por MORELL.
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Estimate : 1,000.00 - 1,300.00
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134 -
Physicians fighting against Tuberculosis
Soler & Llach
ASOCIACION NACIONAL DE MEDICOS DE LUCHA ANTITUBERCULOSA (DIPLOMA) 1926. 52x38cm. (20,5x15in.). Litografía. A-. Realizado por PENAGOS.
Bidding Has Concluded
Estimate : 240.00 - 312.00
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135 -
Old promotional campaign on Spanish silk
Soler & Llach
USE SEDA ESPAÑOLA. (1930 CA.). 48x30cm. (19x12in.). Litografía. A-. Entelado. Realizado por SANZ.
Bidding Has Concluded
Estimate : 200.00 - 260.00
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136 -
Vintage liquorices brand from Spain
Soler & Llach
ZARA. 1927. 63,5x45cm. (25x18in.). Litografía. A.
Bidding Has Concluded
Estimate : 380.00 - 494.00
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137 -
Old promotional kids´saving campaign, Spain
Soler & Llach
JA TENIU UNA GUARDIOLA DE LA CAIXA D'ESTALVI DE LA GENERALITAT DE CATALUNYA?. (1930 CA.). 70x50cm. (27,5x19,5in.). Litografía. B+. Entelado...
Bidding Has Concluded
Estimate : 550.00 - 715.00
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138 -
Old campaign to defend Catalan language usage
Soler & Llach
JA SOU DE L'ASSOCIACIÓ PROTECTORA DE L'ENSENYANÇA CATALANA?. (1930 CA.). 52,5x36cm. (21x14in.). Litografía. A-. Realizado por...
Bidding Has Concluded
Estimate : 400.00 - 520.00
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139 -
Rockets against hail for farmers, Spain
Soler & Llach
CONTRA EL PEDRISCO,COHETES ESPINOS, REUS. (1930 CA.). 100x62cm. (40x24in.). Litografía. A-. Entelado. Realizado por LAU.
Bidding Has Concluded
Estimate : 225.00 - 292.50
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140 -
Old saving bank of Barcelona, Spain
Soler & Llach
CAJA DE AHORROS PROVINCIAL DE BARCELONA. (1930 CA.). 52x34cm. (20,5x13,5in.). Litografía. A-. Realizado por ALUMA.
Bidding Has Concluded
Estimate : 450.00 - 585.00
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141 -
Old saving bank of Barcelona, Spain
Soler & Llach
CAJA DE AHORROS PROVINCIAL DE LA DIPUTACION DE BARCELONA. (1930 CA.). 53x35cm. (21x14in.). Litografía. A-. Realizado por BALDRICH.
Bidding Has Concluded
Estimate : 450.00 - 585.00
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142 -
Fabric of ink for printing and lithography, Spain
Soler & Llach
CH. LORILLEUX, TINTAS PARA IMPRENTA, BADALONA. (1930 CA.). 76,5x52,5cm. Litografía. B+. Roturas restauradas en los márgenes. Realizado por...
Bidding Has Concluded
Estimate : 350.00 - 455.00
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143 -
St. George, dragon national history of Catalonia
Soler & Llach
HISTORIA NACIONAL DE CATALUNYA. (1930 CA.). Litografía. B+. Algunas roturas y faltas de papel en los márgenes. Entelado. Realizado por OBI...
Bidding Has Concluded
Estimate : 1,200.00 - 1,560.00
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144 -
Weapons, explosives, guns, old promotion, Spain
Soler & Llach
UNION ESPAÑOLA DE EXPLOSIVOS. 1929. 70x49cm. (27,5x19,5in.). Litografía. B+. Entelado. Realizado por ROMERO DE TORRES, J.
Bidding Has Concluded
Estimate : 500.00 - 650.00
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145 -
Typical Spanish old lyric music, zarzuela, Spain
Soler & Llach
DOÑA FRANCISQUITA, DISCOS REGAL. 1930. 71x52cm. (28x20,5in.). Litografía. A-. Realizado por PENAGOS.
Bidding Has Concluded
Estimate : 750.00 - 975.00
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146 -
Tuberculosis threats the life and wealthiness
Soler & Llach
LA TUBERCULOSIS AMENAÇA LA VIDA I LA RIQUESA DE CATALUNYA. (1930 CA.). 105x54cm. (41x21in.). Litografía. A-. Entelado. Realizado por CASAS...
Bidding Has Concluded
Estimate : 850.00 - 1,105.00
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147 -
Old brand of pencils for painting
Soler & Llach
CARAN D'ACHE. (1930 CA.). 48,5x31,5cm. (19x12,5in). Litografía. B+. Entelado. Realizado por DJAKELI, M.
Bidding Has Concluded
Estimate : 400.00 - 520.00
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148 -
Vintage promotion of Spanish rice, Spain
Soler & Llach
ARROZ ESPAÑOL. (1930 CA.). 47,5x30cm. (19x12in.). Litografía. A-. Entelado. Realizado por VORIN.
Bidding Has Concluded
Estimate : 300.00 - 390.00
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149 -
Charity stamps on poster, Spain
Soler & Llach
SEGELL CATALA, PRO INFANCIA. 1934. 42x31cm. (16,5x12in.). Litografía. A-. Entelado. Realizado por CAMPOS.
Bidding Has Concluded
Estimate : 200.00 - 260.00
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150 -
Spanish fruit exporter of the 1930´s
Soler & Llach
VICENTE MONT EXPORTADOR DE FRUTA, ALGEMESI. 1930. 110x77cm. (43x30in.). Litografía. A-. Dos manchas de humedad en el margen derecho.
Bidding Has Concluded
Estimate : 250.00 - 325.00
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Soler & Llach
Barcelona, Spain
3-493-201-8733
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