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AUCTION
Soler & Llach
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VINTAGE POSTERS AUCTION -SUBASTA DE CARTELES DE EPOCA
VINTAGE POSTERS AUCTION -SUBASTA DE CARTELES DE EPOCA
Auction Currency
EUR
Auction Location
Spain
Auction Details
<b>WHEN ADVERTISING WAS ART</b>
<p>Throughout history, all cultures have given form to their customs and ideas, personified in inexpensive objects of daily use, and today they are on view as works of art in museums. Some posters are a prime example of this, in that their original value was virtually nil, and indeed they were items intended for a passive form of consumption, namely, for posting in public places.
<p>More than any other art form, poster art, referred to as “cartelismo” in Spanish, embodies the twin features of exerting an influence on society while at the same time being a reflection of that society. In other words, it acted both as a social cathartic and, cocomitanly, as an aesthetic expression of society. For that reason, looking back over a century, the full expanse of poster art provides an original iconographic narrative of our culture. The influence of illustrations by Penagos in Madrid society from 1915 to 1935 is a clear instance of this interaction. In addition, posters were used to foment trade, promote competing businesses, and, in the beginning, announce leisure and entertainment activities.
<p>It is important to realize that posters had the advantage of being one of the first mass media and enjoyed their heyday in a society that was at a far remove from the saturation of adversiting messages and of myriad messages current in today’s society in general. Furthermore, given the high illiteracy rate in Spain (45% in 1936) posters exerted considerable sway over the people, as an object of curiosity, affording posters a further advantage over other media.
<p>Their influence grew stedilly until World War I, but in the 1920s and 1930s this medium first began to be complemented by, and in the 1940s even superseded by, the arrival of other, more direct media, such as radio, cinema, later television, and, in recent time, computing, digitization, and, toward the end of twentieth century, the Internet. Lithograph posters were an important link in the chain between the development of communications and the customs informing our civilization.
<p>The exponential growth in communications at the end of the twentieh century is the main factor accounting for the homogenization of the material culture surrounding the consumer society. The concentration of industry is another factor along those same lines, resulting in the worldwide unification of a growing number of commercial messages. The posters reproduced in these pages are representative of a time before those changes had begun, and the target of the messages was often limited and regional in scope.
<p>Commercial and political poster art in the nineteenth century had a well-defined theoretical basis for accomplishing its goals. Artist knew that the force and power of posters lay in their ability to get a message across instantaneously, and there was a clear and obvious intent to surprise and be remembered almost without being read. In short, the point was either to persuade the public and motivate in to buy a product or to guide people towards a political viewpoint.
2002 Jun 13
08:00
UTC-8 : PST/AKDT
COMPLETED
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101 -
Woman of the 19th Century, Milan, Reverie
Soler & Llach
REVERIE, (CON PUBLICIDAD DE CARLO BELLONI, MILAN). 1898. 47x35,5cm. Litografía. B+. Pequeños agujeros en la parte superior e inferior. In...
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Estimate : 6,000.00 - 7,800.00
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102 -
Vintage carpets and curtains, Barcelona, Spain
Soler & Llach
ANTIGUA CASA FRANCH. 1899. 87,5x64cm. (34,5x25in.). Litografía. A-. Entelado. Realizado por DE RIQUER, A.
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Estimate : 2,200.00 - 2,860.00
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103 -
Vintage tablets for cough, Barcelona, Spain
Soler & Llach
PASTILLAS MORELLO. 1899. 37x25cm. (14,5x10in.). Litografía. A-. Realizado por DE RIQUER, A.
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Estimate : 1,000.00 - 1,300.00
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104 -
Yearn for poetry, vintage poster, 1901, Spain
Soler & Llach
ANYORANSES. 1901. 54x17,5cm. (21,5x7in.). Litografía. A-. Entelado. Realizado por DE RIQUER, A.
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Estimate : 1,000.00 - 1,300.00
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105 -
Vintage pharmaceutical products, Barcelona, Spain
Soler & Llach
OVO LECITINA. (1900 CA.). 57x40cm. (22,5x16in.). Litografía. B. Diversas restauraciones marginales. Entelado. Realizado por DE RIQUER, A.
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Estimate : 1,350.00 - 1,755.00
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106 -
Vintage cotton fabric, Barcelona, Spain
Soler & Llach
FABRICA DE TEJIDOS DE ALGODON DE MERCE Y SALA, MOYA. (1900 CA.). 46,5x30cm. (18,5x12in.). Litografía. A.
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Estimate : 275.00 - 357.50
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107 -
Vintage itinerary of railways, Spain
Soler & Llach
GUIA M. ERASO. (1900 CA.). 49x34,5cm. (19,5x13,5in.). Litografía. B+. Entelado.
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Estimate : 900.00 - 1,170.00
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108 -
Vintage pharmaceutical products, Spain
Soler & Llach
ESPINAR, GLICEROFOSFATO DE CAL. (1900 CA.). 43x34cm. (17x13,5in.). Litografía. A. Troquelado.
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Estimate : 200.00 - 260.00
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109 -
Steam ships and transatlantics La France
Soler & Llach
VAPORES CORREO TRANSATLANTICOS "LA FRANCE". (1875 CA.). 73x53cm. (29x21in.). Tipografía. A-. Entelado.
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Estimate : 600.00 - 780.00
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110 -
Transatlantic trips, Spanish company
Soler & Llach
COMPAÑIA TRANSATLANTICA ESPAÑOLA. (1920 CA.). 61,5x38cm. (24x15in.). Litografía. A-. Entelado. Impreso en Puerto Rico.
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Estimate : 425.00 - 552.50
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111 -
Vintage accounting manuals for handling business
Soler & Llach
DOCUMENTOS MERCANTILES. MANUALES SOLER. (1900 CA.). 66x47cm. (26x18,5in.). Litografía. A. Realizado por ESPINOS, J.
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Estimate : 550.00 - 715.00
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112 -
Vintage manuals for extracting water, Spain
Soler & Llach
POZOS ARTESIANOS. MANUALES SOLER. (1900 CA.). 66x47cm. (26x18,5in.). Litografía. A. Realizado por ESPINOS, J.
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Estimate : 450.00 - 585.00
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113 -
Vintage manual for literature and arts
Soler & Llach
LITERATURA Y ARTES. MANUALES SOLER. (1900 CA.). 66x47cm. (26x18,5in.). Litografía. A. Realizado por ESPINOS, J.
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Estimate : 550.00 - 715.00
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114 -
Vintage manual for naturalists, Spain
Soler & Llach
NATURALISTA. MANUALES SOLER. (1900 CA.). 66x47cm. (26x18,5in.). Litografía. A-. Realizado por ESPINOS, J.
Bidding Has Concluded
Estimate : 600.00 - 780.00
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115 -
Vintage fabric of soaps, Spain
Soler & Llach
M. FUSTER, FABRICACION DE SILICATOS. (1905 CA.). 47x120cm. (18,5x47in.). Litografía. A-. Entelado. Realizado por CASAS, R.
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Estimate : 2,000.00 - 2,600.00
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116 -
Shops of graphic arts, Madrid
Soler & Llach
ESTABLECIMIENTOS DE ARTES GRAFICAS JULIAN PALACIOS. 1905. 50x32cm. Litografía. B-. Erosiones diversas, alguna mancha. Sobre cartón. Realiz...
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Estimate : 1,500.00 - 1,950.00
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117 -
Lithographic workshops, Barcelona, Spain
Soler & Llach
BARRAL HERMANOS. TALLERES LITOGRAFICOS. 1905. 63,5x48,5cm. (25x19in.). Litografía. B-. Diversas roturas perifericas y en la parte superior dere...
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Estimate : 1,000.00 - 1,300.00
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118 -
Vintage articles for fun and parties, Spain
Soler & Llach
LANZA SERPENTINA YMBERT. (1910 CA.). 43x64cm. (17x25in.). A-. Manchitas de cinta adhesiva en los márgenes. Enmarcado. Realizado por UTRILLO, A.
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Estimate : 500.00 - 650.00
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119 -
Special vintage salts made in Spain
Soler & Llach
SALES DEL PILAR. (1910 CA.). 68x46,5cm. (27x18,5in.). Litografía. A-. Entelado. Realizado por VAZQUEZ, C.
Bidding Has Concluded
Estimate : 600.00 - 780.00
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120 -
Crystal, glass, and artistic items, Spain
Soler & Llach
J.M. BOADA, BARCELONA. (1910 CA.). 64x47cm. (25x18in.). Litografía. A-. Entelado. Realizado por GUAL, A.
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Estimate : 1,400.00 - 1,820.00
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Soler & Llach
Barcelona, Spain
3-493-201-8733
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