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Business Builders in Broadcasting

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Business Builders in Broadcasting


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These business innovators envisioned the might of the media and built radio and television companies that have changed news and entertainment. Includes David Sarnoff, founder of NBC radio and television; William Paley, who used his sales skills to build CBS; Gerald Levin, who took a chance on a new way to broadcast television using the cable and started HBO; Ted Turner, the genius behind the 24-hour news station CNN; mass-communication mogul Rupert Murdoch and Fox-TV; Judy McGrath, who built MTV into an influential force of youth culture; and Catherine Hughes, whose Radio One empire gave voice to the black community.