Walt Disney and Mars Candy Promotional Record.

Currency:USD Category:Collectibles / Disneyana Start Price:200.00 USD Estimated At:200.00 - 400.00 USD
Walt Disney and Mars Candy Promotional Record.
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All items are sold as is. Contact Van Eaton Galleries for condition reports and shipping information. 21% Buyer's Premium for all lots.
(Disney, 1956) A rare unpunched 33rpm record sheet containing an audio message from Walt Disney on behalf of his new TV line-up and corporate sponsor, Mars. The record features a printed portrait of Walt on the front and an advertisement for the Western Broken Arrow on the reverse. An early example of "synergy," the Walt Disney Studios sold retailers on the popularity of their productions and their ability to drive consumers to purchase Mars candy bars after seeing ad spots on the studio's programming. Measuring 7"x7", the record remains in fine condition, exhibiting only faint edge discoloration from age.