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AUCTION
Soler & Llach
/
VINTAGE POSTERS AUCTION -SUBASTA DE CARTELES DE EPOCA
VINTAGE POSTERS AUCTION -SUBASTA DE CARTELES DE EPOCA
Auction Currency
EUR
Auction Location
Spain
Auction Details
<b>WHEN ADVERTISING WAS ART</b>
<p>Throughout history, all cultures have given form to their customs and ideas, personified in inexpensive objects of daily use, and today they are on view as works of art in museums. Some posters are a prime example of this, in that their original value was virtually nil, and indeed they were items intended for a passive form of consumption, namely, for posting in public places.
<p>More than any other art form, poster art, referred to as “cartelismo” in Spanish, embodies the twin features of exerting an influence on society while at the same time being a reflection of that society. In other words, it acted both as a social cathartic and, cocomitanly, as an aesthetic expression of society. For that reason, looking back over a century, the full expanse of poster art provides an original iconographic narrative of our culture. The influence of illustrations by Penagos in Madrid society from 1915 to 1935 is a clear instance of this interaction. In addition, posters were used to foment trade, promote competing businesses, and, in the beginning, announce leisure and entertainment activities.
<p>It is important to realize that posters had the advantage of being one of the first mass media and enjoyed their heyday in a society that was at a far remove from the saturation of adversiting messages and of myriad messages current in today’s society in general. Furthermore, given the high illiteracy rate in Spain (45% in 1936) posters exerted considerable sway over the people, as an object of curiosity, affording posters a further advantage over other media.
<p>Their influence grew stedilly until World War I, but in the 1920s and 1930s this medium first began to be complemented by, and in the 1940s even superseded by, the arrival of other, more direct media, such as radio, cinema, later television, and, in recent time, computing, digitization, and, toward the end of twentieth century, the Internet. Lithograph posters were an important link in the chain between the development of communications and the customs informing our civilization.
<p>The exponential growth in communications at the end of the twentieh century is the main factor accounting for the homogenization of the material culture surrounding the consumer society. The concentration of industry is another factor along those same lines, resulting in the worldwide unification of a growing number of commercial messages. The posters reproduced in these pages are representative of a time before those changes had begun, and the target of the messages was often limited and regional in scope.
<p>Commercial and political poster art in the nineteenth century had a well-defined theoretical basis for accomplishing its goals. Artist knew that the force and power of posters lay in their ability to get a message across instantaneously, and there was a clear and obvious intent to surprise and be remembered almost without being read. In short, the point was either to persuade the public and motivate in to buy a product or to guide people towards a political viewpoint.
2002 Jun 13
08:00
UTC-8 : PST/AKDT
COMPLETED
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200 -
1936 Olympic Games Berlin, Germany
Soler & Llach
JUEGOS OLIMPICOS DE BERLIN. 1936. 100x64cm. (39,5x25in.). Litografía. A-. Entelado. Realizado por WURBEL.
Bidding Has Concluded
Estimate : 1,500.00 - 1,950.00
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201 -
1964 Olympic Games Tokyo, Japan
Soler & Llach
OLIMPIADAS TOKIO. 1964. 105x71cm. (41,5x28in.). Offset. A-. Entelado.
Bidding Has Concluded
Estimate : 350.00 - 455.00
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202 -
1954 World Championship Hockey on skates
Soler & Llach
X CAMPEONATO DEL MUNDO DE HOCKEY SOBRE PATINES. 1954. 41x29cm. (16x11,5in.). Litografía. B- Display de cartón. Realizado por E.B.CARRE.
Bidding Has Concluded
Estimate : 200.00 - 260.00
Details...
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203 -
1951 World Championship Hockey on skates
Soler & Llach
VII CAMPEONATOS DEL MUNDO DE HOCKEY SOBRE PATINES, BARCELONA. 1951. 42x30,5cm. (16,5x12in.). Litografía. A-. Entelado. Realizado por SANTACRUZ ...
Bidding Has Concluded
Estimate : 240.00 - 312.00
Details...
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204 -
Football club Barcelona soccer, Spain
Soler & Llach
CLUB DE FUTBOL BARCELONA. Inauguración pabellón polideportivo. 1971. 89x51cm. (35x20in.). Litografía. A-. Entelado.
Bidding Has Concluded
Estimate : 200.00 - 260.00
Details...
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205 -
Nautic club swimming races, Tarragona
Soler & Llach
VII TRAVESSIA DEL PORT DE TARRAGONA. 1931. 66x45cm. (26x17,5in.). Litografía. A-. Entelado. Realizado por MIR, B.
Bidding Has Concluded
Estimate : 450.00 - 585.00
Details...
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206 -
Waterpolo, Marseilles club, France
Soler & Llach
WATERPOLO MARSELLA-CLUB DE NATACION BARCELONA. 1944. 100x70cm. (40x27in.). Litografía. A-. Entelado. Realizado por DAVRAIN. Gran parte de los t...
Bidding Has Concluded
Estimate : 300.00 - 390.00
Details...
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207 -
Sail world championship, Snipe class, Majorca
Soler & Llach
XIII CAMPEONATO MUNDIAL CLASE SNIPE, PALMA DE MALLORCA. 1948. 100x60cm. (40x24in.). Litografía. A-. Entelado. Realizado por SIMON.
Bidding Has Concluded
Estimate : 600.00 - 780.00
Details...
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208 -
Championship of rowing, Spain, Portugal
Soler & Llach
CAMPEONATO PENINSULAR DE REMO. 1943. 48x32cm. (19x8in.). Litografía. A. Entelado. Realizado por LAU.
Bidding Has Concluded
Estimate : 450.00 - 585.00
Details...
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209 -
Championship of rowing, Catalonia
Soler & Llach
CAMPEONAT DE CATALUNYA DE REM. 1917. 77,5x55cm. (30,5x21,5in.). Litografía. B. Manchas del tiempo difusas. Entelado. Realizado por RIGOL, R.
Bidding Has Concluded
Estimate : 1,150.00 - 1,495.00
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210 -
International rowing championship, Barcelona 1930
Soler & Llach
CLUB DE MAR, REGATES INTERNACIONALS A REM, BARCELONA. 1930. 70x40cm. (27,5x16in.). Litografía. B-. Restauraciones difusas. Entelado. Realizado ...
Bidding Has Concluded
Estimate : 600.00 - 780.00
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211 -
Sail and rowing race, Santander, Spain
Soler & Llach
SANTANDER. REGATAS DE REMO Y VELA. 1946. 124x70cm. (49x27,5in.). Litografía. B+. Manchitas en los márgenes. Entelado. Realizado por POLOMA...
Bidding Has Concluded
Estimate : 1,200.00 - 1,560.00
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212 -
Equine, horse, polo jockey club, Barcelona
Soler & Llach
REAL POLO JOCKEY CLUB DE BARCELONA. CONCURSO HIPICO INTERNACIONAL. (1910 CA.). 66x90cm. (26x35,5in.). Litografía. B+. Manchitas marginales y al...
Bidding Has Concluded
Estimate : 1,000.00 - 1,300.00
Details...
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213 -
Horses´ races, Barcelona Spring 1932
Soler & Llach
CURSES DE CAVALLS. 1932. 54,5x39cm. (21,5x15,5in.). Litografía. B. Manchas de humedad. Entelado.
Bidding Has Concluded
Estimate : 500.00 - 650.00
Details...
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214 -
Equine, horses´races, Santander, Spain
Soler & Llach
GRAN CONCURSO HIPICO SANTANDER. (1940 CA.). 100x63cm. (39,5x25in.). Litografía. B+. Manchitas marginales y en la parte superior. Entelado. Real...
Bidding Has Concluded
Estimate : 850.00 - 1,105.00
Details...
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215 -
International fencing championship, Barcelona
Soler & Llach
TORNEO INTERNACIONAL DE ESGRIMA, BARCELONA. (1910 CA.). 110x77cm. (43x30,5in.). Litografía. B+. Ligeras manchas de humedad en la parte superior...
Bidding Has Concluded
Estimate : 1,900.00 - 2,470.00
Details...
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216 -
Handball first Latin cup, Barcelona 1957
Soler & Llach
I COPA LATINA DE BALONMANO, BARCELONA. 1957. 63x43,5cm. (25x17in.). Litografía. B. Manchas del tiempo difusas. Realizado por CASTAÑO, J.A.
Bidding Has Concluded
Estimate : 400.00 - 520.00
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217 -
Fishing championship in Madrid 1935
Soler & Llach
CONCURSO NACIONAL DE PESCA. 1935. 112x80cm. (44x31,5in.). Litografía. C. Recompuesto de varios trozos. Entelado.
Bidding Has Concluded
Estimate : 700.00 - 910.00
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218 -
Archery championship, Spain
Soler & Llach
11º CAMPEONATOS CASTELLANOS DE TIRO CON ARCO. (1940 CA.). 80x56cm. (31,5x22in.). Litografía. A-. Entelado. Realizado por DIAZ, M.
Bidding Has Concluded
Estimate : 400.00 - 520.00
Details...
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219 -
Assembly and repair of bicycles, Barcelona
Soler & Llach
BICICLETAS SANROMA, BARCELONA. (1900 CA.). 130x96cm. (51x38in.). Litografía. B+. Diversas restauraciones. Entelado. Realizado por UTRILLO, A.
Bidding Has Concluded
Estimate : 1,200.00 - 1,560.00
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Auction Concluded
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Soler & Llach
Barcelona, Spain
3-493-201-8733
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