8032

Steve Jobs: 1986 NeXT Poster

Currency:USD Category:Collectibles / Autographs Start Price:NA Estimated At:600.00 - 800.00 USD
Steve Jobs: 1986 NeXT Poster

Bidding Over

The auction is over for this lot.
The auctioneer wasn't accepting online bids for this lot.

Contact the auctioneer for information on the auction results.

Search for other lots to bid on...
Auction Date:2022 Mar 17 @ 18:00 (UTC-05:00 : EST/CDT)
Location:15th Floor WeWork, Boston, Massachusetts, 02108, United States
ALS - Autograph Letter Signed
ANS - Autograph Note Signed
AQS - Autograph Quotation Signed
AMQS - Autograph Musical Quotation Signed
DS - Document Signed
FDC - First Day Cover
Inscribed - “Personalized”
ISP - Inscribed Signed Photograph
LS - Letter Signed
SP - Signed Photograph
TLS - Typed Letter Signed
Original color 22 x 30 poster for NeXT Computer designed by Paul Rand, featuring the cubic "NeXT" logo at center with colorful text below: "The sign of the NeXT generation of computers for Education." Rand's facsimile signature is printed in the lower right corner. Rolled and in fine to very fine condition.

Having been ousted from Apple in the fall of 1985, Jobs founded the innovative NeXT project, a computer and software company aimed at the markets of business and higher education. The first NeXT Computer was introduced in 1988 with great fanfare thanks to Jobs's marketing strategy, which included this playful logodeveloped by legendary designer Paul Rand as part of a $100,000 brand identity packagethat suggests a child's building block askew.

In his original presentation booklet for the NeXT logo, Rand explained his design philosophy and his creative process in developing the now iconic logo. After selecting a typeface, he observed: 'Personal preferences, prejudices, and stereotypes often dictate what a logo looks like, but it is needs, not wants, ideas, not type styles which determine what its form should be.' Rand went on to defamiliarize the common word 'next,' by making the 'e' lowercase and placing the letters into a cube. In the final steps, he added color and demonstrated the versatility of the logo with its infinite scalability.