"Project Florida: A Whole New Disney World" Booklet.

Currency:USD Category:Collectibles / Disneyana Start Price:300.00 USD Estimated At:400.00 - 600.00 USD
 Project Florida: A Whole New Disney World  Booklet.
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(Walt Disney World, 1967) A rare proposal booklet titled, "Project Florida: A Whole New Disney World." Containing some of the earliest project information about Walt Disney World, the staple-bound booklet was created for internal use by Disney and to prime select corporate sponsors. It provides of an overview of Disneyland's history, a description of the coming Magic Kingdom theme park, and details Walt Disney’s original, wildly ambitious plans for EPCOT as a utopian city. The 20-page booklet contains seldom-seen photos and concept artwork, and measures approximately 11"x11". It is in good condition. The front cover exhibits heavy foxing and some minor surface loss, and the back cover is browned at the edges with a few spot stains. The interior pages are clean.