1333

MEHL ADVERTISING CORRESPONDENCE

Currency:USD Category:Coins & Paper Money Start Price:25.00 USD Estimated At:50.00 USD
MEHL ADVERTISING CORRESPONDENCE
A buyer’s premium of 17.5% will be added to the cost of all lots purchased. See shipping info and full terms.
[Mehl, B. Max]. ORIGINAL AND CARBON-COPY ADVERTISING CORRESPONDENCE FROM MICKEY MOUSE MAGAZINE. Two-page original, signed typewritten letter from A.D. McKinney, dated St. Louis, Dec. 2, 1935, on Mickey Mouse Magazine letterhead, addressed to B. Max Mehl regarding advertising in the publication. Carbon-copies of two related letters from Mehl and McKinney included. Near fine. Interesting correspondence showing that the extent of Mehl’s advertising campaigns were tempered with some caution. Here, Mehl has tried to arrange a deal as a first-time advertiser in Mickey Mouse Magazine. As McKinney states in his letter, “I do not expect child readers to respond with $1.00 for a coin catalog; they will do the agitating, but the mothers or fathers will do the remitting.”