596

Lot 596: French Beverage Poster

Currency:USD Category:Everything Else / Other Start Price:NA Estimated At:1,400.00 - 1,700.00 USD
Lot 596: French Beverage Poster
<b>BERNARD VILLEMOT (1911-1989)</b> <p> <b>596. Orangina.</b> 1984.
91 5/8 x 62 5/8 in./232.7 x 159.1 cm
IPA, Champign s/Marne
Cond A.
Ref: Villemot, p. 118; PAI-XX, 491
Over a thiry-year period starting in 1955, Villemot executed something like twenty designs for Orangina. Most of them featured a red swirl of some sort–beach umbrellas (as is the case in this 2-sheet design), hats, orange peels, spectacles, even hair curls–which has become associated with the product, giving it a young upbeat image. Villemot’s death in 1989 left a serious void in the world of French poster art, unsurpassed as he was at setting just the right mood with a few simple lines and bold colors.
<b>Est: $1.400-$1,700.</b>
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<b>ALL items sold AS IS
All Sales FINAL</b></div>