592

Lot 592: Belgian Beach Travel Poster

Currency:USD Category:Everything Else / Other Start Price:NA Estimated At:1,000.00 - 1,200.00 USD
Lot 592: Belgian Beach Travel Poster
<b>HERMAN VERBAERE (1906-1993)</b> <p> <b>592. Middelkerke.</b> 1950.
24 5/8 x 39 in./62.5 x 99 cm
Syndicat d’Initiative Officiel
Cond A-/Unobtrusive tears at edge.
Ref: CÙte Belge, 115; PAI-XIX, 504
"La plage en vogue” (The Fashionable Beach) was the slogan chosen in 1950 to lend the Belgian coast resort a sophisticated new image to go with its new casino. The classic beach image and classy blonde helped to reinforce the verbiage. Besides the poster, the design appeared on a brochure cover and in magazine advertisements for several years. "It is one of the ‘catchiest’ creations of painter/graphic artist Herman Verbaere, who was also among the most prolific of posterists” (CÙte Belge, p. 160).
<b>Est: $1,000-$1,200.</b>
<div align="center">
<font color ="red" size="3">All Bidders must adhere to the condition of the sale.</font>

<a href="http://photos.icollector.com/photos/postauct/html/postercond.htm" target="_new"> CONDITIONS OF SALE</a>

<a href="http://photos.icollector.com/photos/postauct/html/posterbib.htm" target="_new"> Bibliography</a>

<b>ALL items sold AS IS
All Sales FINAL</b></div>