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523

Lot 523: American World War Two War Bond Posters

Currency:USD Category:Everything Else / Other Start Price:NA Estimated At:2,000.00 - 2,500.00 USD
Lot 523: American World War Two War Bond Posters
<b>NORMAN ROCKWELL (1894-1978)</b> <p> <b>523. Four Freedoms.</b> 1943.
Each: 40 3/8 x 55 7/8 in./102.5 x 142.2 cm
U.S. Governement Printing Office, Washington D. C.
Cond B+/Slight tears and stains at folds.
Ref: Rockwell’s America, pp. 204-207; Rockwell Illustrator, pp. 143-149; American Posters, p. 24; PAI-XXXI, 613
The Four Freedoms is probably the most ambitious and serious work by the most famous American illustrator of the 20th century. In addition to major advertising campaigns, his talent was also employed by the U. S. government for support of the Second World War effort. It was FDR who had distilled the cause for which we were fighting into Four Freedoms. Only Rockwell could have represented such big ideas in his homey, folksy way without oversentimentalizing or trivializing them. He undertook the paintings on his own initiative; it was only after he had failed to interest the Office of War Information in them and they had been published in the Post that the government saw their potential and used them in poster campaigns for both the general war effort and War Bonds. The Treasury Department also took the originals on tour; seen by 1.2 million people, they helped sell $132 million in bonds. The original paintings form the centerpiece of the Rockwell Museum in Stockbridge, Massachusetts, as well as that of the smashingly successful tour of this artist’s work. This is the larger format of the series.
<b>Est: $2,000-$2,500.</b> (4)
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