401

Lot 401: German Tea Beverage Poster

Currency:USD Category:Everything Else / Other Start Price:NA Estimated At:2,500.00 - 3,000.00 USD
Lot 401: German Tea Beverage Poster
<b>LUDWIG HOHLWEIN (1874-1949)</b> <p> <b>401. Marco Polo-Tee.</b> 1910.
25 5/8 x 30 1/2 in./55 x 77.4 cm
Vereinigte Druckereien & Kunstanstalten, M¸nchen
Cond B/Tears at folds
Ref (All Var but Holwein/Stuttgart): DFP-III, 1382; Hohlwein/Stuttgart, 38; Hohlwein, 148; Plakatkunst, p. 62; Modern Poster, 60; Takashimaya, 75; Sachs, 209; V & A, 191; PAI-XXXII, 359
Hohlwein executed a number of designs for Marco Polo Tea, typically utilizing a singular server of some stripe delivering a tray of the name-brand product of the world’s most consumed beverage to an unseen consumer. And though they all stand as classics, none quite compares to the exotic allure and lush, swirling colors of this piece, featuring a Mongolian waiter porting the trayed tea. The richness of texture and tint is magnificent, but the subliminal detail of the blanched cups, flat-white and unadorned against the black background, make this a masterpiece not only of graphic mastery, but of advertising know-how, drawing the eye directly to the vessels of the advertised tea. This is the rare, smaller format.
<b>Est: $2,500-$3,000.</b>
<div align="center">
<font color ="red" size="3">All Bidders must adhere to the condition of the sale.</font>

<a href="http://photos.icollector.com/photos/postauct/html/postercond.htm" target="_new"> CONDITIONS OF SALE</a>

<a href="http://photos.icollector.com/photos/postauct/html/posterbib.htm" target="_new"> Bibliography</a>

<b>ALL items sold AS IS
All Sales FINAL</b></div>