325

Lot 325: French Liquor Poster

Currency:USD Category:Everything Else / Other Start Price:NA Estimated At:1,700.00 - 2,000.00 USD
Lot 325: French Liquor Poster
<b>JULES CHERET (1836-1932)</b> <p> <b>325. Quinquina Dubonnet.</b> 1896.
14 3/4 x 21 3/8 in/37.5 x 54.2 cm
Imp. Chaix, Paris (not shown)
Cond B+/Trimmed slightly at left edge.
Ref: Broido, 881; Gold, 46; PAI-XXX, 34
"In 1846 Paris wine agent Joseph Dubonnet decided to enter the business with a product of his own. With medicinal bitters just coming into vogue, he chose to base his drink on quinine, and to disguise its bitter taste, he mixed it with sweet wine from Greece. The result quickly gained wide acceptance; by the end of the century the company was producing three million bottles a year and exporting to many foreign countries. For this poster, ChÈret worked with a live model–a charming soubrette named Lise Fleuron–and the Dubonnet family cat. The scene was so enchanting that the actress began to bill herself as “The Girl With The Dubonnet Cat,” and even the cat was held over by popular demand, appearing again in another poster the following year” (Gold, p. 34). This version of the image comes from the series ChÈret contributed to the “Courrier FranÁais,” a lively 12-page weekly magazine, started in 1894, which championed the work of many leading posterists.
<b>Est: $1,700-$2,000.</b>
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