293

Lot 293: French Food Poster

Currency:USD Category:Everything Else / Other Start Price:NA Estimated At:3,500.00 - 4,000.00 USD
Lot 293: French Food Poster
<b>A. M. CASSANDRE (Adolphe Mouron, 1901–1968)</b> <p> <b>293. RÈglisse Florent.</b> 1925.
39 1/8 x 59 in./99.3 x 149.8 cm
Imp. Hachard, Paris
Cond A.
Ref: Mouron, Pl. 5; Brown & Reinhold, 4; Cassandre/Suntory, 10; Moderno FrancÈs, p. 154; PAI-XXXIII, 270
To advertise a licorice pastille, Cassandre turns to the “object poster,” the new rage from Germany and Switzerland. A big closeup of the product helps lodge the label in the consumer’s mind and produces a simple, strong circle-based design.
<b>Est: $3,500-$4,000.</b>
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<b>ALL items sold AS IS
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