281

Lot 281: French Liquor Poster

Currency:USD Category:Everything Else / Other Start Price:NA Estimated At:6,000.00 - 8,000.00 USD
Lot 281: French Liquor Poster
<b>LEONETTO CAPPIELLO (1875-1942)</b> <p> <b>281. Cinzano.</b> ca. 1910.
37 x 55 1/8 in./94 x 140 cm
Imp. Ortega, Valencia
Cond A.
Ref (All Var): Wine Spectator, 178; Cappiello/St. Vincent, 33; Cappiello, 281; Menagazzi-I, 419; PAI-XXXI, 339
Cappiello expresses his technique in a nutshell, allowing the red-and-orange striped zebra to say it all in his design for Cinzano Vermouth. “The Cinzanos have been prominent burghers of Turin since at least the 16th century; however, what really put them on the map was the license to make brandy, obtained in 1757 by brothers Carlo, Stephano and Giovanni Cinzano. Their first concoction, considered the prototype of vermouth, was distilled from raisins, cinnamon, clove, mugwart and dittany. Over the next century, the product was developed gradually, becoming a standard drink of Europe; later, other liquors were added to the line. Cinzano remains a major Italian enterprise whose products are sold in every corner of the world” (Wine Spectator). A rare version of the image, printed in Spain.
<b>Est: $6,000-$8,000.</b>
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