NOT SOLD (BIDDING OVER)
0.00USD+ applicable fees & taxes.
This item WAS NOT SOLD. Auction date was 2002 May 05 @ 08:00UTC-08:00 : PST/AKDT
<b>LEONETTO CAPPIELLO (1875-1942)</b> <p> <b>276. Cachou Lajaunie.</b> 1900.
39 x 55 in./99 x 139.7 cm
Imp. Vercasson, Paris
Cond B+/Slight tears at folds.
Ref: Cappiello, 231; Cappiello/St. Vincent, 4.10; Wine Spectator, 202; PAI-XXXIII, 253
This is Cappiello’s first poster for Lajaunie breath freshening pastilles (“indispensable for smokers”). His early style of flat planes and colors–rooted in his experience as a caricaturist–is very different from the more dimensional design we see in the second image, done two decades after and printed by Devambez (see PAI-XXXIII 259). The client, Mr. Lajaunie, wrote glowingly to Vercasson: “When you submitted the maquette of my poster by Cappiello, I simply told you I was satisfied. . . . Today [a year later] I appreciate it better still for the originality of the design and the happy choice of colors. This poster has truly contributed to the increasing success of my candies. In France and abroad, numerous collectors have asked me for a copy, which proves to me the favor this poster has garnered among the public and among connoisseurs” (Cappiello, 231).
<b>Est: $2,700-$3,000.</b>
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