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Lot 263: French Travel Poster

Currency:USD Category:Everything Else / Other Start Price:NA Estimated At:1,800.00 - 2,200.00 USD
Lot 263: French Travel Poster
<b>ROGER BRODERS (1883-1953)</b> <p> <b>263. Sainte-Maxime.</b> 1928.
24 1/4 x 39 1/4 in./61.7 x 99.7 cm
Imp. Art et Travele, Paris
Cond A.
Ref: Broders, p. 85; Voyage, p. 39 (var); Image de Mer, 88; Railway Posters, 136; Affiche RÈclame, 96; Affiches Riviera, 40; PAI-XIX, 209
To advertise this resort on a stretch of the French Riviera called the Cote des Maures, or Moorish Coast, Broders directs our gaze past palms and bright orange sails and across a deep-blue bay, toward yellow and white buildings fronted with a whimsically pink beach. All gloriously summery–though the text assures us it’s beach weather all year-round. The poster was reissued in a smaller format the following year, and again eight years later for the SNCF, the national railroad into which the PLM and others were consolidated. The poster’s endurance attests to its quality.
<b>Est: $1,800-$2,200.</b>
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