NOT SOLD (BIDDING OVER)
0.00USD+ applicable fees & taxes.
This item WAS NOT SOLD. Auction date was 2002 May 05 @ 08:00UTC-8 : PST/AKDT
<b>FRANCIS BERNARD (1900-1979)</b> <p> <b>252. Dietrich.</b>
60 1/4 x 153 in./89 x 226 cm
Editions Paul-Martial, Paris
Cond A-/Slight tears at edges and seam.
Ref: Bernard; PAI-XXIII, 149
To advertise Dietrich’s “Diamond” radiators, Bernard creates a 2-sheet poster with a geometric fellow ensconced in a moderne club chair. The photomontage appliance next to the chair emits a radiant glow along with a stream of text that circles around the figure’s head like a halo. It’s a little rhyming slogan–in French, that is–that translates as “Buy a Diamond and save money,” as he points to the money pocket inside his jacket to assure us that it’s true. In fact, the text at bottom promises savings of 150-350 francs on our monthly heating bills. No wonder he’s smiling. A textbook graphic solution to a design challenge from a graphic designer of the first rank whom critic Alain Weill terms “unjustly unknown. His geometric studies and photomontages are in a class with Cassandre or Carlu” (Deco Affiches, p. 114).
<b>Est: $1,700-$2,000.</b>
<div align="center">
<font color ="red" size="3">All Bidders must adhere to the condition of the sale.</font>
<a href="http://photos.icollector.com/photos/postauct/html/postercond.htm" target="_new"> CONDITIONS OF SALE</a>
<a href="http://photos.icollector.com/photos/postauct/html/posterbib.htm" target="_new"> Bibliography</a>
<b>ALL items sold AS IS
All Sales FINAL</b></div>
Auction Location:
United States
Previewing Details:
Viewing will be held daily from Friday, April 19 through Saturday, May 4, from 9 AM to 5 PM weekdays, and from 10 AM to 6 PM on Saturdays and Sundays.
Additional Fees:
Shipping Details:
No Info Available
Payment Details:
No Info Available