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186

Lot 186: American Medicinal Poster

Currency:USD Category:Everything Else / Other Start Price:NA Estimated At:1,000.00 - 1,200.00 USD
Lot 186: American Medicinal Poster
<b>ANONYMOUS</b> <p> <b>186. Dr. Morse’s Indian Root Pills.</b>
Largest: 41 1/2 x 26 7/8 in./106 x 68.2 cm
Cond B+/Slight tears and stains at edges.
"The Indian warrior . . . was a symbol of Dr. Morse’s Indian Root Pills, one of many proprietary medicines that claimed to be based on formulas obtained from Native Americans. Groups such as the Indians were surrounded by an aura of exotic mystery in the popular imagination and hence were continuously used to promote medicines, for products said to have originated with them were thought to have special heeling power. The composition of Dr. Morse’s pills varied over time, but usually contained a mixture of organic laxatives such as aloes, mandrake, gamboge, jalep, podophyllin, and cayenne pepper. The Indian Root Pills were the major product of the W. H. Comstock Company” (Pictures of Health, p. 118). The four parts of this mounted in-store display unit create a veritable commercial diorama for the noble savage caplets, producing a tableau of open-plains rusticity perfectly targeted for the pseudo-holistically minded consumer of the day.
<b>Est: $1,000-$1,200.</b> (4)
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<b>ALL items sold AS IS
All Sales FINAL</b></div>
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