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Leonetto Cappiello Porto Pitters Advertising Poster

Currency:USD Category:Collectibles Start Price:250.00 USD Estimated At:500.00 - 770.00 USD
Leonetto Cappiello Porto Pitters Advertising Poster
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Artist: Leonetto CappielloTitle: Porto PittersMedium: Serigraph on paperSize: 43 3/4" x 32 3/4"Condition: ExcellentBiographyLeonetto Cappiello (1875-1942) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Ch ret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.Cappiello had no formal training in art. The first exhibition of his work was in 1892, when painting was displayed at the municipal museum in Florence.