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Jules Cheret Pastilles Geraudel Art Deco Ad Print

Currency:USD Category:Collectibles Start Price:20.00 USD Estimated At:150.00 - 200.00 USD
Jules Cheret Pastilles Geraudel Art Deco Ad Print
A lovely lady is seen frollicking in a storm in this playful advertising image from Pastilles Geraudel candies.Artist: Jules Cheret Title: Pastilles Geraudel * Paper Size: 36 1/2 x 25 1/8 inches. Notes: Lithograph Biography * Jules Cheret, 1836-1932, was born in Paris to a poor but creative family of artisans. At age thirteen, he began a three-year apprenticeship with a lithographer. After extensive training, he began creating vivid advertisement posters for cabarets, music halls, and theaters such as the Moulin Rouge. He first saw enormous lithograph posters at a World's Fair during the 1850s, and immediately recognized their artistic potential. * * French culture promoted poster art. Rapidly growing cities, expanded commerce and industry created new wealth among a large number of people. Cheret, the "father of the poster," elevated the medium of lithography, traditionally used primarily for the creation of books, to an artform. Cheret designed over 1000 posters, and contributed greatly to the "explosion of advertising." Cheret's skill with the medium influenced the styles of many artists, including Toulouse Lautrec. *