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Hirsch Tools Original Hardware Store Display Proofs

Currency:USD Category:Collectibles Start Price:1.00 USD Estimated At:100.00 - 155.00 USD
Hirsch Tools Original Hardware Store Display Proofs
These promotional store displays were designed for Hirsch Tools. They come directly from the personal portfolio of the graphic artist who designed them. They were distributed to store managers, and were never offered to the public. Featured is an 11 x 14 inch display for a special tool-holder offer, complete with tear-off coupons, dating from 1987. There is an 8 1/2 x 11 inch page and booklet of Hirsch and Builders Square storage ideas. Then there is an 11 x 17 poster for a novelty item called the "Executive Tension Reliever," full of humorous illustrations. All items are in very good condition.This is a great grouping of early hardware advertising memorabilia. These items were done by commercial artist Ed Margolis. He worked in suburban Chicago, and for 32 years owned his own design business called Emar Studio. There he did graphic design and artwork for numerous companies, including Hirsch Tools, Sears, and the Burry Biscuit Company. He created the packaging and store display for Burry's for their special Batmobile toy promotion, inspired by the Batman television series in 1969. He also designed the logo for the former local suburban public transit organization Nortran. His approach to advertising was to portray the product itself in a realistic fashion. His talent for realism was excellent, yet he also exhibited a comic art style of drawing, along with a great sense of humor. These qualities made him an outstanding graphic artist.