6016

Apple Snow White Design Language Presentation Paperweight

Currency:USD Category:Collectibles / Autographs Start Price:NA Estimated At:3,500.00 - 4,500.00 USD
Apple Snow White Design Language Presentation Paperweight

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Auction Date:2020 Mar 12 @ 18:00 (UTC-05:00 : EST/CDT)
Location:15th Floor WeWork, Boston, Massachusetts, 02108, United States
ALS - Autograph Letter Signed
ANS - Autograph Note Signed
AQS - Autograph Quotation Signed
AMQS - Autograph Musical Quotation Signed
DS - Document Signed
FDC - First Day Cover
Inscribed - “Personalized”
ISP - Inscribed Signed Photograph
LS - Letter Signed
SP - Signed Photograph
TLS - Typed Letter Signed
Snow White design language presentation paperweight in polished stainless steel, designed by Jerry Manock for Apple executive staff, measuring 4.5? x 2? x 1.75? and weighing 34.1 ounces. Drawing inspiration from Apple's traditional logo, the paperweight is in the form of a lightbulb with a bite taken out of it. In very fine condition. These were given to the Apple Executive Staff at a 1984 final Snow White presentation which completed a yearlong 'predictor' design exercise effort, modeled after 'predictor' cars debuted at auto shows. Each of the three participants in the meeting presented up to seven hardware products, one from each Apple division (i.e. The Seven Dwarfs), to demonstrate what future Apple products could look like.

Manock recalls: "The Apple Product Design Guild, comprised of representatives from every Apple Division, conceived and managed the Snow White Project and used it to define for the Apple Executive Staff their Product Design Function. In addition to the Frog Design and BIB (and, internally, Terry Oyama) product design shown at the Final Presentation I presented a plan for a private Apple Product Design Museum that would introduce our aesthetic to new hires by showing them a collection of what we considered outstanding, world-class design along with staffing requests to be able to communicate effectively across all Apple Divisions. We also debuted an audio-visual presentation that explained graphically the steps were involved in developing a new Apple product. To emphasize the last slide in the series, which showed a rainbow 'lightbulb' (signifying Apple Innovation) having an Apple 'byte' taken out of it, I contracted for machining this polished stainless steel 'bitten' lightbulb as a paperweight for each member of the Executive Staff to remind them of our presentation. Result: No action was ever taken on any of The PD Guild’s proposals and Frog Design eventually took over all Apple Product Design. This lasted for several years until Apple realized the value of having an internal product design group. They then hired Bob Bruner to restart the internal effort and manage outside design firms to do part of the ever-increasing product line under corporate supervision. Sir Jonathan Ive followed Bob Bruner and successfully led the corporate Apple Design Group for many years."