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Andy Warhol 'You're In' Silver Coca-Cola Bottle With Holder

Currency:USD Category:Collectibles / Autographs Start Price:NA Estimated At:20,000.00 - 30,000.00 USD
Andy Warhol 'You're In' Silver Coca-Cola Bottle With Holder

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Auction Date:2017 Oct 26 @ 18:00 (UTC-5 : EST/CDT)
Location:236 Commercial St., Suite 100, Boston, Massachusetts, 02109, United States
ALS - Autograph Letter Signed
ANS - Autograph Note Signed
AQS - Autograph Quotation Signed
AMQS - Autograph Musical Quotation Signed
DS - Document Signed
FDC - First Day Cover
Inscribed - “Personalized”
ISP - Inscribed Signed Photograph
LS - Letter Signed
SP - Signed Photograph
TLS - Typed Letter Signed
Rare found object sculpture by Warhol entitled 'You're In,' consisting of a glass Coca-Cola bottle spraypainted silver, initialed by Warhol in black ink on the stopper cap, "A. W." Includes the rare Coca-Cola metal bottle holder, with a Sotheby's Andy Warhol Collection label affixed inside. In very good condition, with overall scattered scratches and wear. Provenance: Sotheby's, The Andy Warhol Collection, April 23–May 3, 1988.

Warhol produced 'You're In' in 1967 in an edition of 100, filling Coke bottles with a cheap cologne called 'Silver Lining.' The project made its debut on a poster for an exhibition at the Museum of Merchandise, which advertised the bottles as being filled with toilet water and mischievously entitled 'You're In.' By suggesting that this Coke bottle was filled with urine, Warhol seemed to defame the product that all Americans shared—in his 1975 book The Philosophy of Andy Warhol, he famously mused: 'The President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too.' As far as 'You're In' was concerned, Coca-Cola was not amused and ordered Warhol to cease and desist. This work encapsulates Warhol’s profound and unparalleled ability to both retain and destroy the commercial identity of the everyday object.