25212

ALBERTO VARGAS (1896-1983)

Currency:USD Category:Art Start Price:575.00 USD Estimated At:10,000.00 - 1,000,000.00 USD
ALBERTO VARGAS (1896-1983)
<B>ALBERTO VARGAS (1896-1983)</B></I> <BR>Original Pin-up Art <BR><I>Permanent Wave: Redhead</B></I>, 1941 <BR>Cold Wave Permanent Wave advertisement <BR>Caption: "It's new. it's different..It's the miracle in permanent waving." <BR>Gouache on paper mounted on board <BR>28in. x 24in. (sight size) <BR>Signed center right: a. Varga <BR><BR>At a young age Alberto Vargas was taught the use of the airbrush by his father Max, who was a noted photographer. Vargas was hired by <I>Esquire</B></I> to replace George Petty as their pin-up artist, and the magazine required Vargas "Americanize" his name by dropping the "s". <I>Esquire</B></I> hired Vargas with a draconian exclusive contract and even copyrighted the "Varga" name. After the contract expired, Vargas signed on with <I>Playboy</B></I> and continued to paint his popular pin-up feature, signing the newer work as Vargas. This painting is reproduced on page 170 of <I>Vargas: The Esquire Years, a Catalogue Raisonne</B></I>. <BR>For this work, the figure was cut out and mounted to a larger paper; the edges of the figure are beginning to lift off the surface slightly. <BR><BR><Keywords: pin-up, painting, redhead, advertisement, portrait, girl, fashion, glamour> <BR><BR><B>Important notice:</B> Heritage usually auctions material at the rate of 200-250 lots per hour. On some occasions eBay Live bid software or the Internet may not be able to keep up with the pace of the auction. We recommend placing a realistic absentee bid now as insurance to avoid disappointment. Occasionally the auctioneer may eliminate or reject an eBay Live bid, and the auctioneer may also reopen a lot after the close of the eBay live bidding (usually because we missed an audience bid), and may reject your bid even if it shows you as the winning bidder. By bidding via eBay Live, you agree that Heritage may award the lot to another bidder at its sole discretion under the circumstances described above or any other reasonable circumstances. Since eBay bids are not shown to us until we open the lot on the floor, we treat those bids just like floor bids. In most cases the floor responds before the eBay bid is presented to us, due to Internet lag time, so for consistency we have made it a policy that floor bids are always considered first over tie eBay live bids. Also please note that all Heritage lots purchased through eBay Live carry a 24.5% Buyer's Premium. Please make sure you read the Terms and Conditions before you bid.