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7-UP 30 Sheet Rainlap poster - Billboard (120" x 240"); Very Fine+ Folded

Currency:USD Category:Collectibles Start Price:300.00 USD Estimated At:600.00 - 1,200.00 USD
7-UP 30 Sheet Rainlap poster - Billboard (120  x 240 ); Very Fine+ Folded
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7-UP 30 Sheet Rainlap poster

Billboard (120" x 240")
Very Fine+ Folded; Artwork by Barry Zaid
7-Up Co., 1970

This is a folded multi-paned poster unused from its original printing.

In the late 1960s and 1980s, Geoffrey Holder featured in television commercials as part of 7-Up's "Uncola" advertising campaign. The campaign aimed to distinguish 7-Up from other cola-flavored soft drinks. In the commercials, Holder presented cola nuts in one hand and a lemon & lime (the flavors of 7 Up) in the other, referring to them as "Uncola nuts."

This lot will be auctioned on Thursday, September 12th. The auction will begin at 9:30am PST and lots are sold sequentially via live auctioneer; tune in to the live streaming broadcast on auction day to follow the pace. Note other lots in the auction may close on September 13th.