Advertising, Coca Cola, and Tobacco Collectibles

Auction Details

Our 2-day advertising auction takes place on January 17 & 18th and features 1,700+ lots of premiere advertising pieces.
This sale will feature: 800+ Coca-Cola lots, 300+ Tobacco lots, Tobacco Tins, Syrup Dispensers, Hires Advertising, Plus Much More!

Featured lots include Lot 1220, a Fowlers Cherry Smash Syrup Dispenser with a beautiful three cherry variation. This near mint dispenser includes the original pump and has five cents on sides. Potential bidders will find a great selection of advertising pieces from various soda brands: Coca-Cola, Orange Crush, Hires.

A rare and beautiful 1901 Coca-Cola Calendar will go up during Lot 80. This piece is nicely presented in an attractive shadow box frame assembly. The colors and condition of the calendar top are quite strong and beautiful with richly detailed embossing and only the smallest of marks or wear. A true gem for all collectors!
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1930s Moxie Cardboard Sign.1013 - 1930s Moxie Cardboard Sign.
Morphy Auctions
Framed under glass with strong color. A small nick in three places, a few very faint stains and little wear. Condition (Excellent). Size Framed: 14 -
Bidding Has Concluded
Estimate : 250.00 - 450.00
Sold to floor for 450.00
 
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Moxie Cardboard Die-Cut Embossed Display.1014 - Moxie Cardboard Die-Cut Embossed Display.
Morphy Auctions
This lovely lady was printed by Kaufmann & Strauss, NY. Complete and original with original easel support. Condition (Near Mint). Size 10 - 1/2&...
Bidding Has Concluded
Estimate : 700.00 - 1,400.00
Sold to floor for 300.00
 
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Lot of 5: Moxie Toy Tops.1015 - Lot of 5: Moxie Toy Tops.
Morphy Auctions
Includes two celluloid, two cardboard and one tin. All have some wear. Condition (Good - Excellent). Size Largest: 2 - 1/2" Dia.
Bidding Has Concluded
Estimate : 200.00 - 300.00
Sold to floor for 175.00
 
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1930s-1940s Moxie Reverse on Glass Sign.1016 - 1930s-1940s Moxie Reverse on Glass Sign.
Morphy Auctions
Retains its original backboard with chain hanger and metal easel. However, the glass sign has become unattached to the board causing loss of paint at
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for 50.00
 
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Noxie Cola 11 Piece Lot.1017 - Noxie Cola 11 Piece Lot.
Morphy Auctions
Small embossed tin sign is near mint, as are the eight postcards. The shipping box has light wear and the early embossed quart bottle has half of the
Bidding Has Concluded
Estimate : 200.00 - 350.00
Sold to floor for 50.00
 
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Circa 1930s Moxie Wooden Thermometer.1018 - Circa 1930s Moxie Wooden Thermometer.
Morphy Auctions
Seldom seen. Missing a bulb cover along with paint crazing and flaking. Condition (Fair - Good). Size 15" T.
Bidding Has Concluded
Estimate : 100.00 - 250.00
Sold to floor for 175.00
 
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1939 Moxie Company Presentation Boxing Medal.1019 - 1939 Moxie Company Presentation Boxing Medal.
Morphy Auctions
For clean sportsmanship between Honey and Melody for boxing in the New England lightweight championship. Presented by Frank Archer, Chairman of the Bo
Bidding Has Concluded
Estimate : 300.00 - 600.00
Sold to floor for 600.00
 
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Lot of 2: 1940s-1950s Moxie Bottles & Toppers.1020 - Lot of 2: 1940s-1950s Moxie Bottles & Toppers.
Morphy Auctions
With a small bend and mild wear on the smaller, later one and little wear otherwise. Condition (Excellent - Near Mint). Size Largest: 10" T.
Bidding Has Concluded
Estimate : 200.00 - 300.00
Sold to floor for 175.00
 
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Lot of 2: 1940s-1950s Moxie Bottle Toppers.1021 - Lot of 2: 1940s-1950s Moxie Bottle Toppers.
Morphy Auctions
All bottles included. Only the lightest of any wear with dust soiling. Condition (Near Mint). Size Largest: 10 - 1/2" T.
Bidding Has Concluded
Estimate : 200.00 - 300.00
Sold to floor for 225.00
 
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Paper & Cardboard Moxie Circus Display.1022 - Paper & Cardboard Moxie Circus Display.
Morphy Auctions
1940s to 1950s. Includes the elements needed, with the exception of the bottles, to assemble four carousel displays. Light to moderate wear and soilin
Bidding Has Concluded
Estimate : 300.00 - 500.00
Sold to floor for 175.00
 
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Lot of 6: Moxie White Lettering Glasses in Box.1023 - Lot of 6: Moxie White Lettering Glasses in Box.
Morphy Auctions
1940s. No wear. Condition (Near Mint). Size Each: 4" T.
Bidding Has Concluded
Estimate : 100.00 - 200.00
Sold to floor for 75.00
 
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1940s-1950s Moxie Cardboard Cutout Sign.1024 - 1940s-1950s Moxie Cardboard Cutout Sign.
Morphy Auctions
Artwork is by Walt Otto. Bend lines, surface and edge wear, a short closed tear and mild soiling. Condition (Good - Very Good). Size 34" x 26 -...
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for 300.00
 
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Lot of 22: Moxie Smalls.1025 - Lot of 22: Moxie Smalls.
Morphy Auctions
Includes a sliding opener. Includes 1940s and later items. Condition (Excellent). Size Largest: 7 - 3/4" T.
Bidding Has Concluded
Estimate : 50.00 - 100.00
Sold to floor for 50.00
 
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Moxie Tin Sign.1026 - Moxie Tin Sign.
Morphy Auctions
Very nice overall. Displays very smartly with fantastic colors. Made by the Dalton Art Sign Co. Condition (Excellent). Size 27 - 1/4" x 18 - 3/...
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for 550.00
 
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1950s-1960s Cardboard Moxie Ted Williams Sign.1027 - 1950s-1960s Cardboard Moxie Ted Williams Sign.
Morphy Auctions
Some bends, with cardboard chipping around his shoulder. Pieces are bagged with the item. Condition (Good). Size 11" x 13 - 3/4".
Bidding Has Concluded
Estimate : 100.00 - 200.00
Sold to floor for 200.00
 
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1950s Cardboard Moxie Sign.1028 - 1950s Cardboard Moxie Sign.
Morphy Auctions
Framed under glass, with a fun baseball scene. Strong vertical bend, wear, rubs and soiling. Condition (Very Good). Size Framed: 15 - 1/4" x 12...
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for 500.00
 
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Lot of 2: Small Heavy Cardboard Moxie Signs.1029 - Lot of 2: Small Heavy Cardboard Moxie Signs.
Morphy Auctions
1950s. Both with easels on back and only light wear on either. Condition (Near Mint). Size Largest: 13" x 8 - 1/2".
Bidding Has Concluded
Estimate : 200.00 - 300.00
Sold to floor for 175.00
 
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40s-50s Hires Embossed Foil & Cardboard Sign.1030 - 40s-50s Hires Embossed Foil & Cardboard Sign.
Morphy Auctions
A good looking item with just minor edge bumps. Condition (Near Mint). Size 8 - 3/4" T.
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for 200.00
 
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Early Large Dr. Pepper Oval Tin Serving Tray.1031 - Early Large Dr. Pepper Oval Tin Serving Tray.
Morphy Auctions
1900-05, with strong color and just a few small stains and light soiling with mild color rubbing in a few small areas. Condition (Excellent). Size 16
Bidding Has Concluded
Estimate : 1,500.00 - 2,500.00
Sold to floor for 800.00
 
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1900-1905 Dr. Pepper Needle Tray With Cats.1032 - 1900-1905 Dr. Pepper Needle Tray With Cats.
Morphy Auctions
Light wear and nicks with a few border stains. Condition (Very Good). Size 2 - 1/2" Dia.
Bidding Has Concluded
Estimate : 800.00 - 1,300.00
Sold to floor for 325.00
 
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1900-1905 Dr.Pepper Needle Tray With Pups.1033 - 1900-1905 Dr.Pepper Needle Tray With Pups.
Morphy Auctions
Rare to find and bright example with just light wear/soiling. Condition (Excellent Plus). Size 2 - 1/2" Dia.
Bidding Has Concluded
Estimate : 800.00 - 1,400.00
Sold to floor for 275.00
 
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1900-1905 Dr. Pepper Needle Tray With Dog.1034 - 1900-1905 Dr. Pepper Needle Tray With Dog.
Morphy Auctions
A few small nicks, mildest wear and crazing, small stain. Condition (Very Good). Size 3 - 1/4" T.
Bidding Has Concluded
Estimate : 700.00 - 1,200.00
Sold to floor for 300.00
 
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1900-1905 Dr. Pepper Embossed Cardboard Bookmark.1035 - 1900-1905 Dr. Pepper Embossed Cardboard Bookmark.
Morphy Auctions
Beautiful and rare item with only light edge wear and very minor soiling. Condition (Excellent Plus). Size 5" T.
Bidding Has Concluded
Estimate : 1,200.00 - 1,800.00
Sold to floor for 1,100.00
 
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1905 Rare Dr. Pepper Calendar.1036 - 1905 Rare Dr. Pepper Calendar.
Morphy Auctions
Light cardboard which is embossed and die-cut makes for a charming and petite calendar! Design is by Tuck. Three of the six panel connectors are copie
Bidding Has Concluded
Estimate : 1,000.00 - 2,000.00
Sold to floor for 1,300.00
 
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Rare Unopened Dr. Pepper 12oz. Cone Top Can.1037 - Rare Unopened Dr. Pepper 12oz. Cone Top Can.
Morphy Auctions
Beautiful and never found still capped with no wear and just mild age toning. Condition (Excellent Plus). Size 5 - 3/4" T.
Bidding Has Concluded
Estimate : 1,500.00 - 2,500.00
Sold to floor for 800.00
 
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Wooden 1930's-40's Dr. Pepper 12 Bottle Carrier.1038 - Wooden 1930's-40's Dr. Pepper 12 Bottle Carrier.
Morphy Auctions
Rare. General wear, marks, soiling, but still quite readable and enjoyable. Condition (Very Good). Size 15" L.
Bidding Has Concluded
Estimate : 700.00 - 1,200.00
Sold to floor for 200.00
 
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Rare 1930s-40s Dr. Pepper Tin & Wire Carrier.1039 - Rare 1930s-40s Dr. Pepper Tin & Wire Carrier.
Morphy Auctions
Almost never found and good example with light wear only on one side panel and mild wear and rust on the other. Condition (Very Good - Excellent). Siz
Bidding Has Concluded
Estimate : 400.00 - 800.00
Sold to floor for 100.00
 
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1940s Wooden Dr. Pepper Cooler Radio.1040 - 1940s Wooden Dr. Pepper Cooler Radio.
Morphy Auctions
All original and complete with overall medium wear and paint nicking with light soiling. Condition (Very Good). Size 12" L.
Bidding Has Concluded
Estimate : 800.00 - 1,600.00
Sold to floor for 1,000.00
 
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1940s Framed Dr. Pepper Poster.1041 - 1940s Framed Dr. Pepper Poster.
Morphy Auctions
Mild surface wear on poster face with a few bends and scratches visible, heavier edge and border wear, and stains, most of which are hidden by mat boa
Bidding Has Concluded
Estimate : 300.00 - 500.00
Sold to floor for 250.00
 
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Royal Crown Cardboard Sign1042 - Royal Crown Cardboard Sign
Morphy Auctions
1940s with just light edge wear and edge nicks. Condition (Near Mint). Size 15 - 1/4" x 24 - 3/4".
Bidding Has Concluded
Estimate : 150.00 - 300.00
Sold to floor for 125.00
 
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Rare Unopened Dr. Pepper Cone Tops Carton.1043 - Rare Unopened Dr. Pepper Cone Tops Carton.
Morphy Auctions
Full cans in a six-pack cardboard carrier, circa 1950's, six ounce cans. With only light soiling and a few small stains, this is an unbelievable...
Bidding Has Concluded
Estimate : 3,500.00 - 5,000.00
Sold to floor for 1,800.00
 
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Dr. Pepper Perky Statue on Wood Base.1044 - Dr. Pepper Perky Statue on Wood Base.
Morphy Auctions
1950s. With light wear only. Condition (Near Mint). Size 7 - 3/4" T.
Bidding Has Concluded
Estimate : 50.00 - 150.00
Sold to slobberkno.. for 240.00
 
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Lot of 2: Early Whistle Fans.1045 - Lot of 2: Early Whistle Fans.
Morphy Auctions
One is dated 1919 with great graphics of female and bottle on one side and Columbus, Ohio. Exposition info and graphic on the other. It has wear, tear
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for 50.00
 
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Scarce 1924 Whistle Large Calendar.1046 - Scarce 1924 Whistle Large Calendar.
Morphy Auctions
Complete with a full pad and metal strips. Nice early bottles are shown. Moderate to a bit heavier soiling with light wear and a few marks and closed
Bidding Has Concluded
Estimate : 500.00 - 1,000.00
Sold to floor for 150.00
 
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1920s-30s Whistle Bottle Topper.1047 - 1920s-30s Whistle Bottle Topper.
Morphy Auctions
A few bends and moderate soiling. Scarce item. Condition (Very Good). Size 8" T.
Bidding Has Concluded
Estimate : 250.00 - 450.00
Sold to floor for 150.00
 
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Lot of 2: Whistle Cutout Bottle Displays.1048 - Lot of 2: Whistle Cutout Bottle Displays.
Morphy Auctions
The 1920s-30s with the boy is never seen! A few rubs, stains, soiling. The 1940s girl has no wear. Condition (Very Good - Near Mint). Size Largest: 8
Bidding Has Concluded
Estimate : 250.00 - 450.00
Sold to floor for 350.00
 
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Lot of 2: 1920s Rare Whistle Cardboard Signs.1049 - Lot of 2: 1920s Rare Whistle Cardboard Signs.
Morphy Auctions
Great graphics, with stains, soiling, light wear. Condition (Very Good). Size Largest: 10 - 1/4" x 6 - 1/4".
Bidding Has Concluded
Estimate : 350.00 - 700.00
Sold to floor for 350.00
 
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Lot of 2: Cardbrd. Whistle Today's Special Signs.1050 - Lot of 2: Cardbrd. Whistle Today's Special Signs.
Morphy Auctions
Light wear and age toning with mild edge de lamination on one. Condition (Excellent). Size Each: 16" x 10".
Bidding Has Concluded
Estimate : 250.00 - 450.00
Sold to floor for 100.00
 
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Lot of 2: Cardboard Whistle Signs.1051 - Lot of 2: Cardboard Whistle Signs.
Morphy Auctions
1920s fan pull has a border bend and light wear. The 1950s bottle topper has surface wear and rubbing. Condition (Very Good). Size 17 - 1/4" T.
Bidding Has Concluded
Estimate : 250.00 - 450.00
Sold to floor for 125.00
 
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Lot of 3: Crdbrd Whistle Bottle Carriers & Sign.1052 - Lot of 3: Crdbrd Whistle Bottle Carriers & Sign.
Morphy Auctions
1920s-40s. The fan pull has a small punch and surface chipping, with most on one side. Very little wear on unused six-packs. Condition (Very Good - Ne
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for 75.00
 
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Lot of 3: Cardboard Whistle Signs.1053 - Lot of 3: Cardboard Whistle Signs.
Morphy Auctions
1920s-40s. Stains and edge wear on the early one. One small bend and little wear on other two. Condition (Very Good - Near Mint). Size Largest: 22 - 3
Bidding Has Concluded
Estimate : 200.00 - 350.00
Sold to floor for 200.00
 
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1920s Tin Whistle Bottle Sign.1054 - 1920s Tin Whistle Bottle Sign.
Morphy Auctions
Cut from a larger sign, but displays well with light edge nicks and a small soiled spot. Condition (Excellent). Size 11 - 1/4" T.
Bidding Has Concluded
Estimate : 200.00 - 300.00
Sold to floor for 225.00
 
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C.1920s Whistle Heavy Porcelain Sign.1055 - C.1920s Whistle Heavy Porcelain Sign.
Morphy Auctions
Very rarely found and beautiful with just a chip at left edge otherwise borders on perfect with a couple of factory blemishes. Condition (Near Mint).
Bidding Has Concluded
Estimate : 600.00 - 1,200.00
Sold to floor for 1,100.00
 
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1920s-30s Whistle Porcelain Sign.1056 - 1920s-30s Whistle Porcelain Sign.
Morphy Auctions
Only the tiniest of nicks! Condition (Near Mint). Size 20" x 7".
Bidding Has Concluded
Estimate : 600.00 - 1,200.00
Sold to floor for 1,300.00
 
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1920s Whistle Metal Edged Cardboard Sign.1057 - 1920s Whistle Metal Edged Cardboard Sign.
Morphy Auctions
Bright colors and unfaded, with minor marks and surface rubs. Some minor color nicking and discoloration from old storage of another sign against this
Bidding Has Concluded
Estimate : 250.00 - 500.00
Sold to floor for 325.00
 
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1920s Rare Embossed Tin Whistle Sign.1058 - 1920s Rare Embossed Tin Whistle Sign.
Morphy Auctions
Great sign with light edge rust/wear, three small edge tack holes. Just light marks or surface wear within border. Condition (Excellent Plus). Size 18
Bidding Has Concluded
Estimate : 500.00 - 900.00
Sold to floor for 900.00
 
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1920s Embossed Tin Whistle Sign on Board Frame.1059 - 1920s Embossed Tin Whistle Sign on Board Frame.
Morphy Auctions
Slightly overlaps another sign portion. General wear and paint chips. Interesting survivor used to plug a gap in a window most likely. Condition (Very
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for 150.00
 
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1920s Whistle Self-Framed Tin Sign.1060 - 1920s Whistle Self-Framed Tin Sign.
Morphy Auctions
Great color with surface scratches and a light clear coat which enhances the color. A few shallow dents, light surface rust in mostly lower left area
Bidding Has Concluded
Estimate : 750.00 - 1,500.00
Sold to floor for 1,600.00
 
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1920s Cardboard Whistle Sign With Metal Edges.1061 - 1920s Cardboard Whistle Sign With Metal Edges.
Morphy Auctions
Designed to endure outdoor display for a respectable period and a rare find! Some small area factory or later retouching in mostly background areas, w
Bidding Has Concluded
Estimate : 400.00 - 700.00
Sold to floor for 600.00
 
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1920s-30s Cast Iron Whistle Hand & Arm.1062 - 1920s-30s Cast Iron Whistle Hand & Arm.
Morphy Auctions
Complete with period correct display bottle. The thumb screws down to secure it. Original silver paint with surface rust. Condition (Excellent). Size
Bidding Has Concluded
Estimate : 600.00 - 1,200.00
Sold to floor for 700.00
 
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