Advertising, Coca Cola, and Tobacco Collectibles

Auction Details

Our 2-day advertising auction takes place on January 17 & 18th and features 1,700+ lots of premiere advertising pieces.
This sale will feature: 800+ Coca-Cola lots, 300+ Tobacco lots, Tobacco Tins, Syrup Dispensers, Hires Advertising, Plus Much More!

Featured lots include Lot 1220, a Fowlers Cherry Smash Syrup Dispenser with a beautiful three cherry variation. This near mint dispenser includes the original pump and has five cents on sides. Potential bidders will find a great selection of advertising pieces from various soda brands: Coca-Cola, Orange Crush, Hires.

A rare and beautiful 1901 Coca-Cola Calendar will go up during Lot 80. This piece is nicely presented in an attractive shadow box frame assembly. The colors and condition of the calendar top are quite strong and beautiful with richly detailed embossing and only the smallest of marks or wear. A true gem for all collectors!
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1920s Moxie Embossed Tin Sign.1000 - 1920s Moxie Embossed Tin Sign.
Morphy Auctions
Great color and graphics. With four small closed tack holes, a few small scuffs, scratches and perimeter edge wear. Condition (Very Good). Size 13 - 3
Bidding Has Concluded
Estimate : 600.00 - 1,200.00
Sold to floor for (1,000.00) = 1,000.00
 
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1920s Moxie Cardboard Sign.1001 - 1920s Moxie Cardboard Sign.
Morphy Auctions
Matted and framed under glass. With some edge and border concealment. Strong color and graphics remain on what is a very rare piece to ever find! Fain
Bidding Has Concluded
Estimate : 400.00 - 800.00
Sold to floor for (850.00) = 850.00
 
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Lot of 12: Assorted Moxie Glasses.1002 - Lot of 12: Assorted Moxie Glasses.
Morphy Auctions
Includes one mug and two paper cups. Most items are 1920s to 1950s. Very little wear on average! Condition (Near Mint). Size Largest: 5" T.
Bidding Has Concluded
Estimate : 100.00 - 250.00
Sold to floor for (150.00) = 150.00
 
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1920s Moxie Syrup Bottle.1003 - 1920s Moxie Syrup Bottle.
Morphy Auctions
Label is fired on and bottle has little wear. Faint stains on label. Condition (Excellent). Size 12" T.
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for (200.00) = 200.00
 
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Lot of 3: Glass Moxie Nerve Food Bottles.1004 - Lot of 3: Glass Moxie Nerve Food Bottles.
Morphy Auctions
The light green has its original stopper and only over paint to lettering on one. Condition (Very Good - Excellent). Size Largest: 10 - 3/4".
Bidding Has Concluded
Estimate : 100.00 - 200.00
Sold to floor for (100.00) = 100.00
 
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1920s-1930s Moxie Hitchy Butler Stand.1005 - 1920s-1930s Moxie Hitchy Butler Stand.
Morphy Auctions
Good paint, color, and three logos surviving. Light wear with some paint chips and color line loss on grain lines. Condition (Excellent). Size 28 - 3/
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to nmcollector1 for (175.00 + 35.00BP) = 210.00
 
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1920s-1930s Moxie Mobile Chalkware Figure.1006 - 1920s-1930s Moxie Mobile Chalkware Figure.
Morphy Auctions
A very neat item with light soiling and wear. Condition (Excellent). Size 9" L.
Bidding Has Concluded
Estimate : 300.00 - 500.00
Sold to floor for (275.00) = 275.00
 
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Impressive Moxie Loving Cup.1007 - Impressive Moxie Loving Cup.
Morphy Auctions
Circa 1920s to 1930s. With a small dent at the top on one side and light to medium wear. Made by W.I. Cowlishaw in Boston. Two small base dents with t
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for (75.00) = 75.00
 
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Lot of 2: Cardboard Moxie Boston Cooler Cards.1008 - Lot of 2: Cardboard Moxie Boston Cooler Cards.
Morphy Auctions
Mechanical. The one with heaviest wear is naughty. Created from a pot belly. Condition (Good - Very Good). Size Each: 4" x 3".
Bidding Has Concluded
Estimate : 75.00 - 150.00
Sold to floor for (75.00) = 75.00
 
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Lot of 4: Cardboard Moxie Archer Fans.1009 - Lot of 4: Cardboard Moxie Archer Fans.
Morphy Auctions
1920s to 1940s. Nice Frank Archer group with light wear and marks. Condition (Very Good - Near Mint). Size Largest: 11" T.
Bidding Has Concluded
Estimate : 200.00 - 300.00
Sold to floor for (75.00) = 75.00
 
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Lot of 4: 1900-1930s Moxie Smalls.1010 - Lot of 4: 1900-1930s Moxie Smalls.
Morphy Auctions
Includes two lighters, one watch and one token. Condition (Excellent). Size Largest: 2" T.
Bidding Has Concluded
Estimate : 200.00 - 300.00
Sold to floor for (275.00) = 275.00
 
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Lot of 6: Moxie Bluebird Pattern China.1011 - Lot of 6: Moxie Bluebird Pattern China.
Morphy Auctions
Normal crazing and a clean group. Condition (Excellent). Size Largest: 13 - 3/4" L.
Bidding Has Concluded
Estimate : 200.00 - 350.00
Sold to floor for (150.00) = 150.00
 
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Moxie Neon Counter Sign.1012 - Moxie Neon Counter Sign.
Morphy Auctions
The can and green neon are circa 1930s, while the incised glass is a circa 1970s to 1980s replication or creation. Some case soiling and wear. Conditi
Bidding Has Concluded
Estimate : 200.00 - 350.00
Sold to floor for (200.00) = 200.00
 
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1930s Moxie Cardboard Sign.1013 - 1930s Moxie Cardboard Sign.
Morphy Auctions
Framed under glass with strong color. A small nick in three places, a few very faint stains and little wear. Condition (Excellent). Size Framed: 14 -
Bidding Has Concluded
Estimate : 250.00 - 450.00
Sold to floor for (450.00) = 450.00
 
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Moxie Cardboard Die-Cut Embossed Display.1014 - Moxie Cardboard Die-Cut Embossed Display.
Morphy Auctions
This lovely lady was printed by Kaufmann & Strauss, NY. Complete and original with original easel support. Condition (Near Mint). Size 10 - 1/2&...
Bidding Has Concluded
Estimate : 700.00 - 1,400.00
Sold to floor for (300.00) = 300.00
 
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Lot of 5: Moxie Toy Tops.1015 - Lot of 5: Moxie Toy Tops.
Morphy Auctions
Includes two celluloid, two cardboard and one tin. All have some wear. Condition (Good - Excellent). Size Largest: 2 - 1/2" Dia.
Bidding Has Concluded
Estimate : 200.00 - 300.00
Sold to floor for (175.00) = 175.00
 
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1930s-1940s Moxie Reverse on Glass Sign.1016 - 1930s-1940s Moxie Reverse on Glass Sign.
Morphy Auctions
Retains its original backboard with chain hanger and metal easel. However, the glass sign has become unattached to the board causing loss of paint at
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for (50.00) = 50.00
 
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Noxie Cola 11 Piece Lot.1017 - Noxie Cola 11 Piece Lot.
Morphy Auctions
Small embossed tin sign is near mint, as are the eight postcards. The shipping box has light wear and the early embossed quart bottle has half of the
Bidding Has Concluded
Estimate : 200.00 - 350.00
Sold to floor for (50.00) = 50.00
 
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Circa 1930s Moxie Wooden Thermometer.1018 - Circa 1930s Moxie Wooden Thermometer.
Morphy Auctions
Seldom seen. Missing a bulb cover along with paint crazing and flaking. Condition (Fair - Good). Size 15" T.
Bidding Has Concluded
Estimate : 100.00 - 250.00
Sold to floor for (175.00) = 175.00
 
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1939 Moxie Company Presentation Boxing Medal.1019 - 1939 Moxie Company Presentation Boxing Medal.
Morphy Auctions
For clean sportsmanship between Honey and Melody for boxing in the New England lightweight championship. Presented by Frank Archer, Chairman of the Bo
Bidding Has Concluded
Estimate : 300.00 - 600.00
Sold to floor for (600.00) = 600.00
 
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Lot of 2: 1940s-1950s Moxie Bottles & Toppers.1020 - Lot of 2: 1940s-1950s Moxie Bottles & Toppers.
Morphy Auctions
With a small bend and mild wear on the smaller, later one and little wear otherwise. Condition (Excellent - Near Mint). Size Largest: 10" T.
Bidding Has Concluded
Estimate : 200.00 - 300.00
Sold to floor for (175.00) = 175.00
 
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Lot of 2: 1940s-1950s Moxie Bottle Toppers.1021 - Lot of 2: 1940s-1950s Moxie Bottle Toppers.
Morphy Auctions
All bottles included. Only the lightest of any wear with dust soiling. Condition (Near Mint). Size Largest: 10 - 1/2" T.
Bidding Has Concluded
Estimate : 200.00 - 300.00
Sold to floor for (225.00) = 225.00
 
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Paper & Cardboard Moxie Circus Display.1022 - Paper & Cardboard Moxie Circus Display.
Morphy Auctions
1940s to 1950s. Includes the elements needed, with the exception of the bottles, to assemble four carousel displays. Light to moderate wear and soilin
Bidding Has Concluded
Estimate : 300.00 - 500.00
Sold to floor for (175.00) = 175.00
 
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Lot of 6: Moxie White Lettering Glasses in Box.1023 - Lot of 6: Moxie White Lettering Glasses in Box.
Morphy Auctions
1940s. No wear. Condition (Near Mint). Size Each: 4" T.
Bidding Has Concluded
Estimate : 100.00 - 200.00
Sold to floor for (75.00) = 75.00
 
Details...Bookmark
1940s-1950s Moxie Cardboard Cutout Sign.1024 - 1940s-1950s Moxie Cardboard Cutout Sign.
Morphy Auctions
Artwork is by Walt Otto. Bend lines, surface and edge wear, a short closed tear and mild soiling. Condition (Good - Very Good). Size 34" x 26 -...
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for (300.00) = 300.00
 
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Lot of 22: Moxie Smalls.1025 - Lot of 22: Moxie Smalls.
Morphy Auctions
Includes a sliding opener. Includes 1940s and later items. Condition (Excellent). Size Largest: 7 - 3/4" T.
Bidding Has Concluded
Estimate : 50.00 - 100.00
Sold to floor for (50.00) = 50.00
 
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Moxie Tin Sign.1026 - Moxie Tin Sign.
Morphy Auctions
Very nice overall. Displays very smartly with fantastic colors. Made by the Dalton Art Sign Co. Condition (Excellent). Size 27 - 1/4" x 18 - 3/...
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for (550.00) = 550.00
 
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1950s-1960s Cardboard Moxie Ted Williams Sign.1027 - 1950s-1960s Cardboard Moxie Ted Williams Sign.
Morphy Auctions
Some bends, with cardboard chipping around his shoulder. Pieces are bagged with the item. Condition (Good). Size 11" x 13 - 3/4".
Bidding Has Concluded
Estimate : 100.00 - 200.00
Sold to floor for (200.00) = 200.00
 
Details...Bookmark
1950s Cardboard Moxie Sign.1028 - 1950s Cardboard Moxie Sign.
Morphy Auctions
Framed under glass, with a fun baseball scene. Strong vertical bend, wear, rubs and soiling. Condition (Very Good). Size Framed: 15 - 1/4" x 12...
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for (500.00) = 500.00
 
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Lot of 2: Small Heavy Cardboard Moxie Signs.1029 - Lot of 2: Small Heavy Cardboard Moxie Signs.
Morphy Auctions
1950s. Both with easels on back and only light wear on either. Condition (Near Mint). Size Largest: 13" x 8 - 1/2".
Bidding Has Concluded
Estimate : 200.00 - 300.00
Sold to floor for (175.00) = 175.00
 
Details...Bookmark
40s-50s Hires Embossed Foil & Cardboard Sign.1030 - 40s-50s Hires Embossed Foil & Cardboard Sign.
Morphy Auctions
A good looking item with just minor edge bumps. Condition (Near Mint). Size 8 - 3/4" T.
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for (200.00) = 200.00
 
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Early Large Dr. Pepper Oval Tin Serving Tray.1031 - Early Large Dr. Pepper Oval Tin Serving Tray.
Morphy Auctions
1900-05, with strong color and just a few small stains and light soiling with mild color rubbing in a few small areas. Condition (Excellent). Size 16
Bidding Has Concluded
Estimate : 1,500.00 - 2,500.00
Sold to floor for (800.00) = 800.00
 
Details...Bookmark
1900-1905 Dr. Pepper Needle Tray With Cats.1032 - 1900-1905 Dr. Pepper Needle Tray With Cats.
Morphy Auctions
Light wear and nicks with a few border stains. Condition (Very Good). Size 2 - 1/2" Dia.
Bidding Has Concluded
Estimate : 800.00 - 1,300.00
Sold to floor for (325.00) = 325.00
 
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1900-1905 Dr.Pepper Needle Tray With Pups.1033 - 1900-1905 Dr.Pepper Needle Tray With Pups.
Morphy Auctions
Rare to find and bright example with just light wear/soiling. Condition (Excellent Plus). Size 2 - 1/2" Dia.
Bidding Has Concluded
Estimate : 800.00 - 1,400.00
Sold to floor for (275.00) = 275.00
 
Details...Bookmark
1900-1905 Dr. Pepper Needle Tray With Dog.1034 - 1900-1905 Dr. Pepper Needle Tray With Dog.
Morphy Auctions
A few small nicks, mildest wear and crazing, small stain. Condition (Very Good). Size 3 - 1/4" T.
Bidding Has Concluded
Estimate : 700.00 - 1,200.00
Sold to floor for (300.00) = 300.00
 
Details...Bookmark
1900-1905 Dr. Pepper Embossed Cardboard Bookmark.1035 - 1900-1905 Dr. Pepper Embossed Cardboard Bookmark.
Morphy Auctions
Beautiful and rare item with only light edge wear and very minor soiling. Condition (Excellent Plus). Size 5" T.
Bidding Has Concluded
Estimate : 1,200.00 - 1,800.00
Sold to floor for (1,100.00) = 1,100.00
 
Details...Bookmark
1905 Rare Dr. Pepper Calendar.1036 - 1905 Rare Dr. Pepper Calendar.
Morphy Auctions
Light cardboard which is embossed and die-cut makes for a charming and petite calendar! Design is by Tuck. Three of the six panel connectors are copie
Bidding Has Concluded
Estimate : 1,000.00 - 2,000.00
Sold to floor for (1,300.00) = 1,300.00
 
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Rare Unopened Dr. Pepper 12oz. Cone Top Can.1037 - Rare Unopened Dr. Pepper 12oz. Cone Top Can.
Morphy Auctions
Beautiful and never found still capped with no wear and just mild age toning. Condition (Excellent Plus). Size 5 - 3/4" T.
Bidding Has Concluded
Estimate : 1,500.00 - 2,500.00
Sold to floor for (800.00) = 800.00
 
Details...Bookmark
Wooden 1930's-40's Dr. Pepper 12 Bottle Carrier.1038 - Wooden 1930's-40's Dr. Pepper 12 Bottle Carrier.
Morphy Auctions
Rare. General wear, marks, soiling, but still quite readable and enjoyable. Condition (Very Good). Size 15" L.
Bidding Has Concluded
Estimate : 700.00 - 1,200.00
Sold to floor for (200.00) = 200.00
 
Details...Bookmark
Rare 1930s-40s Dr. Pepper Tin & Wire Carrier.1039 - Rare 1930s-40s Dr. Pepper Tin & Wire Carrier.
Morphy Auctions
Almost never found and good example with light wear only on one side panel and mild wear and rust on the other. Condition (Very Good - Excellent). Siz
Bidding Has Concluded
Estimate : 400.00 - 800.00
Sold to floor for (100.00) = 100.00
 
Details...Bookmark
1940s Wooden Dr. Pepper Cooler Radio.1040 - 1940s Wooden Dr. Pepper Cooler Radio.
Morphy Auctions
All original and complete with overall medium wear and paint nicking with light soiling. Condition (Very Good). Size 12" L.
Bidding Has Concluded
Estimate : 800.00 - 1,600.00
Sold to floor for (1,000.00) = 1,000.00
 
Details...Bookmark
1940s Framed Dr. Pepper Poster.1041 - 1940s Framed Dr. Pepper Poster.
Morphy Auctions
Mild surface wear on poster face with a few bends and scratches visible, heavier edge and border wear, and stains, most of which are hidden by mat boa
Bidding Has Concluded
Estimate : 300.00 - 500.00
Sold to floor for (250.00) = 250.00
 
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Royal Crown Cardboard Sign1042 - Royal Crown Cardboard Sign
Morphy Auctions
1940s with just light edge wear and edge nicks. Condition (Near Mint). Size 15 - 1/4" x 24 - 3/4".
Bidding Has Concluded
Estimate : 150.00 - 300.00
Sold to floor for (125.00) = 125.00
 
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Rare Unopened Dr. Pepper Cone Tops Carton.1043 - Rare Unopened Dr. Pepper Cone Tops Carton.
Morphy Auctions
Full cans in a six-pack cardboard carrier, circa 1950's, six ounce cans. With only light soiling and a few small stains, this is an unbelievable...
Bidding Has Concluded
Estimate : 3,500.00 - 5,000.00
Sold to floor for (1,800.00) = 1,800.00
 
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Dr. Pepper Perky Statue on Wood Base.1044 - Dr. Pepper Perky Statue on Wood Base.
Morphy Auctions
1950s. With light wear only. Condition (Near Mint). Size 7 - 3/4" T.
Bidding Has Concluded
Estimate : 50.00 - 150.00
Sold to slobberkno.. for (200.00 + 40.00BP) = 240.00
 
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Lot of 2: Early Whistle Fans.1045 - Lot of 2: Early Whistle Fans.
Morphy Auctions
One is dated 1919 with great graphics of female and bottle on one side and Columbus, Ohio. Exposition info and graphic on the other. It has wear, tear
Bidding Has Concluded
Estimate : 200.00 - 400.00
Sold to floor for (50.00) = 50.00
 
Details...Bookmark
Scarce 1924 Whistle Large Calendar.1046 - Scarce 1924 Whistle Large Calendar.
Morphy Auctions
Complete with a full pad and metal strips. Nice early bottles are shown. Moderate to a bit heavier soiling with light wear and a few marks and closed
Bidding Has Concluded
Estimate : 500.00 - 1,000.00
Sold to floor for (150.00) = 150.00
 
Details...Bookmark
1920s-30s Whistle Bottle Topper.1047 - 1920s-30s Whistle Bottle Topper.
Morphy Auctions
A few bends and moderate soiling. Scarce item. Condition (Very Good). Size 8" T.
Bidding Has Concluded
Estimate : 250.00 - 450.00
Sold to floor for (150.00) = 150.00
 
Details...Bookmark
Lot of 2: Whistle Cutout Bottle Displays.1048 - Lot of 2: Whistle Cutout Bottle Displays.
Morphy Auctions
The 1920s-30s with the boy is never seen! A few rubs, stains, soiling. The 1940s girl has no wear. Condition (Very Good - Near Mint). Size Largest: 8
Bidding Has Concluded
Estimate : 250.00 - 450.00
Sold to floor for (350.00) = 350.00
 
Details...Bookmark
Lot of 2: 1920s Rare Whistle Cardboard Signs.1049 - Lot of 2: 1920s Rare Whistle Cardboard Signs.
Morphy Auctions
Great graphics, with stains, soiling, light wear. Condition (Very Good). Size Largest: 10 - 1/4" x 6 - 1/4".
Bidding Has Concluded
Estimate : 350.00 - 700.00
Sold to floor for (350.00) = 350.00
 
Details...Bookmark