Gigi The Giraffe's Red Dress - TOYS “R” US (1970s)

Currency:USD Category:Memorabilia / Television - Wardrobe Start Price:400.00 USD Estimated At:800.00 - 1,200.00 USD
Gigi The Giraffe's Red Dress - TOYS “R” US (1970s)

Gigi the Giraffe’s red dress from Toys “R” Us advertising campaigns, in-store promotions, and/or regional personal appearances circa 1980s. The red cotton smock dress is embellished with a black velvet bib front and full puff sleeves with ivory cuffs. It features a rick-rack trimmed patch with ‘Toys “R” Us’ appliqué. The dress has a built in petticoat trimmed in ivory eyelet lace at hem to provide shape and fullness.

The dress is in very good, production-used condition overall.

Toys “R” Us campaigns from the 1970s feature Geoffrey the Giraffe’s family, Gigi and Baby Gee. Gigi appears in her red dress in various regional media and special promotions. Gigi and her husband, Geoffrey, star in cartoon strips in the weekly toy sale flyer and were featured in the massive Toys “R” Us holiday catalog. They were also featured in in-store promotions that were attended by hundreds of excited “Toys “R” Us kids”.