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‘Poppin’ Fresh’ Pillsbury Doughboy's Early Ad Agency Conceptual Model - PILLSBURY PASTRY DOUGH (1960

Currency:USD Category:Memorabilia / Television - Props Start Price:1,000.00 USD Estimated At:2,000.00 - 3,000.00 USD
‘Poppin’ Fresh’ Pillsbury Doughboy's Early Ad Agency Conceptual Model - PILLSBURY PASTRY DOUGH (1960


A clay conceptual model of Poppin’ Fresh, the Pillsbury Doughboy model made for early pitches by the Leo Burnett Advertising Agency in the mid-1960s. The concept model features the Doughboy rendered in ivory clay, with big blue eyes and his right arm outstretched. He is sculpted with his signature white chef’s hat and neckerchief. The model comes with a display stand for mounting the model upright. The piece was meticulously restored by Disney artist Chris Koon. As a result, the model presents as being in excellent, production-used vintage condition overall.

The engaging character was first conceptualized in 1965 by Rudy Prez, the Creative Director at Leo Burnett, and his final design was created by Disney animator Milt Schaffer. The Doughboy was an instant advertising success and became known for his catch phrase ‘Nothing says lovin’ like something from the oven!’.

Dimensions: 4” x 3” x 8” (10 cm x 7 ½ cm x 20 ½ cm)