The Collection of the Late WM Beck

Auction Details

Welcome to Metz Superlatives Auction #29

This sale continues the chain of 29 we have staged twice yearly since 1991. Sales have totalled over $15 million, and we have successfully represented hundreds and hundreds of past consignors since then.<Br>
This auction is April 22, live in Roanoke, VA , and features many of the best items from the collections of Joseph Durrell, the late William Beck of Memphis, TN , and Franz-Herbert Heydt of western Germany.
<Br>As a service to our consignors, we have elected to offer live online bidding here.<Br>
We have long been trusted for our accurate and honest condition ratings on the items we offer for auction. Enjoy the auction!

Thank you

Gary Metz
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1960’s Coca-cola tin 6 pack cutout sign51 - 1960’s Coca-cola tin 6 pack cutout sign
Metz Superlatives Auction
Red and green version. 31"x36". A few random small and light scratches and surface scratches. A few areas of minimal paint disruption on t...
Bidding Has Concluded
Estimate : 1,000.00 - 2,000.00
Sold to floor for (1,200.00) = 1,200.00
 
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Rare Coca-cola 1903 tin sign Hilda Clar52 - Rare Coca-cola 1903 tin sign Hilda Clar
Metz Superlatives Auction
15"x19". This scarce sign is nicely displayed in a Victorian style frame under glass. Overalll presentation is very nice. Does have a few ...
Bidding Has Concluded
Estimate : 17,500.00 - 25,000.00
Sold to floor for (8,000.00) = 8,000.00
 
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1936 rare Coca-cola cardboard poster53 - 1936 rare Coca-cola cardboard poster
Metz Superlatives Auction
Measures 26"x53". Those measurements in Petretti's are incorrect. This is an unusual size. Beautiful example here. Printed with tiny s...
Bidding Has Concluded
Estimate : 3,500.00 - 5,500.00
Sold to floor for (2,800.00) = 2,800.00
 
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1948 Coca-cola cardboard poster54 - 1948 Coca-cola cardboard poster
Metz Superlatives Auction
Unusual 23.5"x41" size great graphics, features girl with hat box at fountain counter. Beautiful cond. this is one of the best from a smal...
Bidding Has Concluded
Estimate : 1,700.00 - 2,700.00
Sold to floor for (2,400.00) = 2,400.00
 
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1923 Coca-cola cardboard trolley sign55 - 1923 Coca-cola cardboard trolley sign
Metz Superlatives Auction
Beautiful example, framed under glass. Visible image measures 10.5"x20.5+" Cond. is just outstanding. What appears as some tiny small whit...
Bidding Has Concluded
Estimate : 2,500.00 - 3,500.00
Sold to floor for (6,000.00) = 6,000.00
 
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1950’s Coca-cola Marx toy tin truck56 - 1950’s Coca-cola Marx toy tin truck
Metz Superlatives Auction
17" long. Fully and nicely lithographed cargo area showing numerous cases of bottles. Overall this one has med-avg. wear, some overall spider w...
Bidding Has Concluded
Estimate : 800.00 - 1,200.00
Sold to floor for (500.00) = 500.00
 
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20’s-30’s Greyhound Porc. sidewalk sign57 - 20’s-30’s Greyhound Porc. sidewalk sign
Metz Superlatives Auction
This sign is double sided and measures 25"x30" and is in really great cond. with only a few edge chips and nicks and a few small chips aro...
Bidding Has Concluded
Estimate : 7,000.00 - 8,000.00
Sold to floor for (6,500.00) = 6,500.00
 
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1915 Coca-cola Elaine Calendar bottle58 - 1915 Coca-cola Elaine Calendar bottle
Metz Superlatives Auction
Even though cond would only be called about a 6-6.5 here, this piece still displays very well overall and is quite hard to find with the bottle variat
Bidding Has Concluded
Estimate : 3,000.00 - 4,000.00
Sold to floor for (2,000.00) = 2,000.00
 
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1915 Coca-cola Elaine calendar glass59 - 1915 Coca-cola Elaine calendar glass
Metz Superlatives Auction
Nice bright example here, although it does have some restoration of a closed crack that runs the entire vertical length of the poster, just in front o
Bidding Has Concluded
Estimate : 2,500.00 - 4,000.00
Sold to floor for (1,300.00) = 1,300.00
 
Details...Bookmark
1912 Coca-cola large calendar60 - 1912 Coca-cola large calendar
Metz Superlatives Auction
This is beautifully museum mounted under glass and hides nothing. It does still have the original metal strip and a complete pad from August on. This
Bidding Has Concluded
Estimate : 4,500.00 - 7,500.00
Sold to floor for (5,000.00) = 5,000.00
 
Details...Bookmark
1930’s Coca-cola bottle radio61 - 1930’s Coca-cola bottle radio
Metz Superlatives Auction
Great display example overall. Appears to have original knobs and dial as well as the original inner tubes. The cord is very frayed and not deemed saf
Bidding Has Concluded
Estimate : 2,500.00 - 4,000.00
Sold to floor for (1,900.00) = 1,900.00
 
Details...Bookmark
1950’s Coca-cola tin policeman sign62 - 1950’s Coca-cola tin policeman sign
Metz Superlatives Auction
Standing 5' tall dated April 1950. This is a very nice overall example. The piece is not pictured but it is being sold with a base and a half po...
Bidding Has Concluded
Estimate : 2,800.00 - 4,200.00
Sold to floor for (2,800.00) = 2,800.00
 
Details...Bookmark
Near mint 40’s Coca-cola porcelain sign63 - Near mint 40’s Coca-cola porcelain sign
Metz Superlatives Auction
Measuring 46"x55" this is a real beauty. Has only a few tiny edge nicks and chips and only minimal wear otherwise. Still retains the origi...
Bidding Has Concluded
Estimate : 800.00 - 1,600.00
Sold to floor for (1,700.00) = 1,700.00
 
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Coca-cola 40’s-50’s cardboard festoon64 - Coca-cola 40’s-50’s cardboard festoon
Metz Superlatives Auction
Actually these 3 items are composed of cardboard, wood, foil, metal and plastic. Overall very nice cond at 8.0-8.4+ displays much better. The plastic
Bidding Has Concluded
Estimate : 800.00 - 1,600.00
Sold to floor for (2,300.00) = 2,300.00
 
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1933 Coca-cola cardboard cutout65 - 1933 Coca-cola cardboard cutout
Metz Superlatives Auction
Great looking piece which was produced in Canada featuring Richard Arlen and Adrienne Ames. Measuring 29"x35" complete with original easel...
Bidding Has Concluded
Estimate : 4,000.00 - 6,000.00
Sold to soda-buff for (5,000.00 + 1,000.00BP) = 6,000.00
 
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Rare New England Telephone porc. sign66 - Rare New England Telephone porc. sign
Metz Superlatives Auction
Fabulous and gorgeous 1920's-30's era sign complete with its original surrounding iron work and hangers. Measures a large 25"x42"....
Bidding Has Concluded
Estimate : 1,500.00 - 3,000.00
Sold to floor for (1,900.00) = 1,900.00
 
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Coca-cola early 1900 canvass banner 67 - Coca-cola early 1900 canvass banner
Metz Superlatives Auction
This unusual size measures 16"x38.5" and is nicely framed and matted under glass. Has a .75" hole on the "a" of cola and th...
Bidding Has Concluded
Estimate : 800.00 - 1,800.00
Sold to floor for (1,000.00) = 1,000.00
 
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38 Brunhoff Coca-cola glass metal sign68 - 38 Brunhoff Coca-cola glass metal sign
Metz Superlatives Auction
Very hard to find piece that still displays nicely overall. The red reverse paint glass surfaces are nearly perfect except for 1 lower left corner tin
Bidding Has Concluded
Estimate : 2,500.00 - 3,500.00
Sold to floor for (1,700.00) = 1,700.00
 
Details...Bookmark
39 Coca-cola sales sample cooler case69 - 39 Coca-cola sales sample cooler case
Metz Superlatives Auction
Nice duo even though overall cond 6.5+ on both pieces. The carrying case has general overall wear and soiling. The cooler itself has some rust and pai
Bidding Has Concluded
Estimate : 1,000.00 - 2,000.00
Sold to floor for (1,400.00) = 1,400.00
 
Details...Bookmark
Rare early 1909 Coca-cola calendar70 - Rare early 1909 Coca-cola calendar
Metz Superlatives Auction
Another gorgeous piece being offered for sale here. This one is really startlingly fresh within the red border with only minuscule tiny marks, minor
Bidding Has Concluded
Estimate : 7,000.00 - 12,000.00
Sold to floor for (7,000.00) = 7,000.00
 
Details...Bookmark
Coca-cola 1908 calendar full pad71 - Coca-cola 1908 calendar full pad
Metz Superlatives Auction
This is a gorgeous example and appears to have a complete 1908 pad. It is beautifully matted and framed under glass, measuring 7"x14". Thi...
Bidding Has Concluded
Estimate : 8,000.00 - 11,000.00
Sold to floor for (7,500.00) = 7,500.00
 
Details...Bookmark
1905 Coca-cola early tin sign 72 - 1905 Coca-cola early tin sign
Metz Superlatives Auction
This features Lilian Nordica and is self framed. This hard to find example boasts overall good quality restoration that certainly enhances the appeara
Bidding Has Concluded
Estimate : 3,500.00 - 5,500.00
Sold to floor for (3,000.00) = 3,000.00
 
Details...Bookmark
1912 Coca-cola paper poster73 - 1912 Coca-cola paper poster
Metz Superlatives Auction
Beautiful piece with bright, unfaded colors, nicely matted and framed under Plexiglas. The visible image measures 15.75"x23.5". Both metal...
Bidding Has Concluded
Estimate : 4,000.00 - 6,500.00
Sold to safa89 for (2,500.00 + 500.00BP) = 3,000.00
 
Details...Bookmark
14-16s Coca-cola cardboard cutout sign74 - 14-16s Coca-cola cardboard cutout sign
Metz Superlatives Auction
This is a rare and wonderful pair. Both the boy and the girl. Beautifully museum mounted and matted under glass in a Victorian style frame. The cond o
Bidding Has Concluded
Estimate : 30,000.00 - 40,000.00
Sold to floor for (33,500.00) = 33,500.00
 
Details...Bookmark
Circa 1905 Baker Chocolate tin sign75 - Circa 1905 Baker Chocolate tin sign
Metz Superlatives Auction
This sign measures a large 26.5"x39". Not counting its original wooden frame. Overall cond and presentation has been expertly and wonderfu...
Bidding Has Concluded
Estimate : 1,500.00 - 2,500.00
Sold to floor for (750.00) = 750.00
 
Details...Bookmark
50’s Coca-cola cardboard clown cutout76 - 50’s Coca-cola cardboard clown cutout
Metz Superlatives Auction
Standing 5.5' tall x 4' wide with original heavy metal pedestal base. This piece does detach and come apart into 3 pieces for transport. Lot...
Bidding Has Concluded
Estimate : 1,800.00 - 2,800.00
Sold to floor for (650.00) = 650.00
 
Details...Bookmark
32 Coca-cola cardboard cutout C.Colbert77 - 32 Coca-cola cardboard cutout C.Colbert
Metz Superlatives Auction
Measuring 19.5"x25.5" visible image, this is matted and framed under glass and is a large center piece window display. Almost nothing is c...
Bidding Has Concluded
Estimate : 3,000.00 - 4,000.00
Sold to floor for (3,000.00) = 3,000.00
 
Details...Bookmark
33 Coca-cola emboss tin bottle sign78 - 33 Coca-cola emboss tin bottle sign
Metz Superlatives Auction
This sign is simply stunning and as close to perfect as you can ever hope to find. Bright, nice sheen, beautiful unfaded color, only 1-2 minuscule cri
Bidding Has Concluded
Estimate : 1,200.00 - 1,800.00
Sold to floor for (2,500.00) = 2,500.00
 
Details...Bookmark
1942 Coca-cola near mint tin sign79 - 1942 Coca-cola near mint tin sign
Metz Superlatives Auction
Strong graphic classic image from the 1940's featuring guy and gal with bottle. A few light surface scratches, lower right corner. Otherwise ver...
Bidding Has Concluded
Estimate : 800.00 - 1,600.00
Sold to floor for (600.00) = 600.00
 
Details...Bookmark
1957 Coca-cola tin sign with case80 - 1957 Coca-cola tin sign with case
Metz Superlatives Auction
20"x28" very clean bright and shiny with just a few minor crimps upper right corner and lower left corner area as well as right hand lower...
Bidding Has Concluded
Estimate : 700.00 - 1,300.00
Sold to floor for (1,300.00) = 1,300.00
 
Details...Bookmark
1951 Coca-cola tin 6 pk sign near mint81 - 1951 Coca-cola tin 6 pk sign near mint
Metz Superlatives Auction
20"x28" clean bright and shiny. Just a few very minor surface rubs near upper left and right corners. Very shallow crimps. Barely worth me...
Bidding Has Concluded
Estimate : 800.00 - 1,400.00
Sold to floor for (1,200.00) = 1,200.00
 
Details...Bookmark
43 Coca-cola cardboard poster near mint82 - 43 Coca-cola cardboard poster near mint
Metz Superlatives Auction
This measures 20"x36" and is an absolute stunner. One of the most attractive small horizontal cardboards that the company produced. The co...
Bidding Has Concluded
Estimate : 2,500.00 - 4,500.00
Sold to floor for (4,500.00) = 4,500.00
 
Details...Bookmark
34 Coca-cola cardboardpost. Weissmuller83 - 34 Coca-cola cardboardpost. Weissmuller
Metz Superlatives Auction
Also features Maureen O'Sullivan. Framed under glass with visible image of 13.75"x29.75". The poster has some slight warping, general ...
Bidding Has Concluded
Estimate : 2,500.00 - 3,500.00
Sold to floor for (2,500.00) = 2,500.00
 
Details...Bookmark
33 Coca-cola Colbert cardboard poster84 - 33 Coca-cola Colbert cardboard poster
Metz Superlatives Auction
Framed under glass. Overall, very nice appearance. Measures 9.5"x20" with original string holder. A good bit of overall edge and corner we...
Bidding Has Concluded
Estimate : 1,500.00 - 2,500.00
Sold to floor for (1,900.00) = 1,900.00
 
Details...Bookmark
1920’s Coca-cola tin sign with bottle85 - 1920’s Coca-cola tin sign with bottle
Metz Superlatives Auction
Nice bevel edged sign over cardboard with original string hanger. Measures 6"x13.25". Features nice quality overall restoration and has be...
Bidding Has Concluded
Estimate : 1,000.00 - 2,000.00
Sold to floor for (1,000.00) = 1,000.00
 
Details...Bookmark
1950 Coca-cola button flange tin sign86 - 1950 Coca-cola button flange tin sign
Metz Superlatives Auction
18"x22". Bright colors and shine. Both buttons have a few minor dents, some small paint chips and nicks and light scratches. The flange it...
Bidding Has Concluded
Estimate : 800.00 - 1,800.00
Sold to floor for (1,300.00) = 1,300.00
 
Details...Bookmark
1904 Coca-cola celluloid cameo sign87 - 1904 Coca-cola celluloid cameo sign
Metz Superlatives Auction
It features Lilian Nordica and is beautifully suspended and mounted in a shadowbox frame assembly. Measuring 8.25"x11", the piece is absol...
Bidding Has Concluded
Estimate : 7,500.00 - 12,500.00
Sold to floor for (17,000.00) = 17,000.00
 
Details...Bookmark
Rare Coca-cola 1890’s cardboard cutout88 - Rare Coca-cola 1890’s cardboard cutout
Metz Superlatives Auction
Features darling little girl sitting on a wooden crate which was embossed Victorian stock artwork and has been printed with Coca-cola logo promoting f
Bidding Has Concluded
Estimate : 4,000.00 - 8,000.00
Sold to floor for (4,500.00) = 4,500.00
 
Details...Bookmark
1914 Coca-cola paper calendar89 - 1914 Coca-cola paper calendar
Metz Superlatives Auction
Matted and framed under Plexi. Visible image measures 12.25"x31.25". Seems to be missing the metal strip and comes with an October page. V...
Bidding Has Concluded
Estimate : 1,200.00 - 2,200.00
Sold to floor for (1,000.00) = 1,000.00
 
Details...Bookmark
1916 Coca-cola paper calendar90 - 1916 Coca-cola paper calendar
Metz Superlatives Auction
Nicely matted and framed under Plexiglas. Visible image measures 12.5"x30.5". Appears to be missing the metal strip. Comes complete with a...
Bidding Has Concluded
Estimate : 1,800.00 - 2,800.00
Sold to floor for (1,000.00) = 1,000.00
 
Details...Bookmark
Rare, 1907 Coca-cola paper sign91 - Rare, 1907 Coca-cola paper sign
Metz Superlatives Auction
Features risqu artwork produced by Western Coca-cola Bottling Co. The sign actually measures 7.5"x10". Beautifully framed and matted under...
Bidding Has Concluded
Estimate : 8,500.00 - 10,500.00
Sold to floor for (6,000.00) = 6,000.00
 
Details...Bookmark
1939 Coca-cola neon spinner clock92 - 1939 Coca-cola neon spinner clock
Metz Superlatives Auction
Features the silhouette girl logo. The interior face has had the numbers restored and highlighted as well as the border around the diamond. Within the
Bidding Has Concluded
Estimate : 1,800.00 - 2,600.00
Sold to floor for (900.00) = 900.00
 
Details...Bookmark
1939 Coca-cola neon octagonal clock93 - 1939 Coca-cola neon octagonal clock
Metz Superlatives Auction
This is a nice sound clock and appears to be totally original with the exception of possibly a replaced cord. The numerals and face plate have some av
Bidding Has Concluded
Estimate : 1,800.00 - 2,800.00
Sold to floor for (1,000.00) = 1,000.00
 
Details...Bookmark
1930’s-40’s Coca-cola pullmatch ashtray94 - 1930’s-40’s Coca-cola pullmatch ashtray
Metz Superlatives Auction
Nice piece in good overall cond. Nice plating remains on the bottle, no chips or cracks on the bakelite base or top and very strong decals on all 4 si
Bidding Has Concluded
Estimate : 3,500.00 - 4,500.00
Sold to floor for (2,200.00) = 2,200.00
 
Details...Bookmark
50-60’s Dole direc. Coca-cola sale samp95 - 50-60’s Dole direc. Coca-cola sale samp
Metz Superlatives Auction
This is a very heavy nicely made or custom made piece. Featuring the countertop dispenser mounted on a custom made wooden base with a battery unit tha
Bidding Has Concluded
Estimate : 1,800.00 - 2,800.00
Sold to floor for (1,100.00) = 1,100.00
 
Details...Bookmark
1904 Coca-cola calendar 96 - 1904 Coca-cola calendar
Metz Superlatives Auction
Matted and framed under glass. Visible image measures 7.75"x15.25" very strong example with very few detriments and complete with original...
Bidding Has Concluded
Estimate : 4,000.00 - 6,000.00
Sold to floor for (3,250.00) = 3,250.00
 
Details...Bookmark
Vintage 1912 Coca-cola paper poster97 - Vintage 1912 Coca-cola paper poster
Metz Superlatives Auction
Beautifully mounted and framed under glass. Visible image measures 14.5"x20.5". Great artwork of the 2 girls and 2 straight sided bottles....
Bidding Has Concluded
Estimate : 2,500.00 - 4,500.00
Sold to colafairies for (1,100.00 + 220.00BP) = 1,320.00
 
Details...Bookmark
1920’s prohibition Jay-Bee tin sign98 - 1920’s prohibition Jay-Bee tin sign
Metz Superlatives Auction
Wonderful graphics, design and presentation here. Very unusual, have never seen this piece. Embossed and measures 6.25" is designed to hang wit...
Bidding Has Concluded
Estimate : 400.00 - 800.00
Sold to floor for (550.00) = 550.00
 
Details...Bookmark
1932 Metalcraft Coca-cola 11” toy truck99 - 1932 Metalcraft Coca-cola 11” toy truck
Metz Superlatives Auction
Nice overall example with med wear and soiling. Avg. paint chips. Fairly good decals remain. Rubber wheel version. Cond. 7.0.
Bidding Has Concluded
Estimate : 800.00 - 1,300.00
Sold to floor for (800.00) = 800.00
 
Details...Bookmark
1932 Coca-cola Metalcraft 11” truck100 - 1932 Coca-cola Metalcraft 11” truck
Metz Superlatives Auction
Nice overall example. The yellowish-greenish paint on the wheel rims and grill seems to be original. Med wear, paint chips and soiling. Fairly good de
Bidding Has Concluded
Estimate : 800.00 - 1,300.00
Sold to floor for (400.00) = 400.00
 
Details...Bookmark