Lot of 1934 Post Toasties cereal box backs with Disney Mickey Mouse theatrical short themed cutouts
Start Price:200.00 USD
Estimated At:200.00 - 300.00 USD
200.00USD+ (46.00) buyer's premium + taxes, fees, etc...
SOLD at 2012 Jul 29 @ 13:06UTC-7 : PDT/MST
Did you win this item?
A full invoice should be emailed to the winner by the auctioneer within a day or two.
(1934-1939) In 1934, at the height of the great depression, legendary marketer Herman “Kay” Kamen negotiated an unheard of 1 ½ million dollar deal with General Foods. The agreement gave the cereal producer the right to reproduce Disney characters on boxes of Post Toasties. Contained in this lot are several Post Toasties uncut cereal box backs with cutouts featuring Mickey Mouse from his theatrical shorts of the period.